1. Analyze the basic communication process as developed by Claude Shannon
and Warren Weaver: the source or sender, the message, the channel, and
2. Prepare an audience analysis for each presentation which includes
analyzing and evaluating collected data.
3. Design the purpose statement for specific topic for each presentation.
4. Distinguish between credible and non-credible sources of references;
create a credibility statement and evaluate its effectiveness within
5. Select and utilize applicable, appropriate references to research
specific presentation topics and create a bibliography of references
for each presentation.
6. Examine types of supplementary material such as statistics,
illustrations, narratives, quotations, testimonies, and case studies;
provide examples of appropriate supplementary materials to support
specific ideas and concepts; select direct information and
supplementary material for each presentation and evaluate effectiveness
7. Analyze the types of organizational sequence used for presentations.
such as chronological sequence, cause and effect sequence, problem-
solution sequence, compare and contrast statement and organize the
main points in a sequence that is logical to the chosen topic for each
8. Create a clear, comprehensive outline of the presentation including
the introduction, the body, distinguishing between main points,
subordinate points, supporting materials, and the conclusion for each
9. Create transition words and phrases to be used between the introduction
the main points in the body of the presentation, and the conclusion,
in order to make ideas more meaningful and connected.
10. Examine the purpose of the introduction and conclusion of a
presentation. Analyze the types of introductions typically used for
presentations such as a rhetorical question, yes-no question,
quotation, example, story, illustration, shocking statement,
startling statistic, personal reference, compliment, or reference to
11. Analyze the types of conclusions typically used for presentations such
as a summary of main points, a challenge, or an appeal.
12. Examine non-verbal communication and select effective gestures and
non-verbal communication techniques to enhance each presentation.
13. Compare the types of visual aids and select the most appropriate and
effective visual aid and evaluate inclusion for each presentation.
14. Create and deliver informational presentations and persuasive
presentations including the preparation of the audience analysis, the
comprehensive outline, and the bibliography.
The communication process
1. A communication model
2. The communication model applied to oral presentations
Styles of Delivery
General direction of an oral presentation
1. Active listening
2. Passive listening
3. Empathic listening
1. Their perception of the speaker
2. Their perception of the topic
3. Their needs and motivations
4. Social groups to which they belong:
Age, gender, religion, cultural and ethnic origin,
education, occupation, income, geographic location, social
organizations, and specific target groups
5. The occasion
a. The purpose of the occasion
b. The physical location of the event
c. the expectations of the speaker
Prepare and deliver four oral presentations incorporating the desired
outcomes and objectives.
Critique presentations using established standards to achieve desired
Writing assignments will require students to:
Create audience analyses,
Create bibliographies, and
Create comprehensive outlines
Problem solving assignments will include analysis
Selecting appropriate topics,
Selecting appropriate organizational pattern,
Selecting and evaluating the credibility statement,
Selecting appropriate visual aids, and
Selecting complementary introduction and conclusion.
Speaking for Success, By Jean Miculka, South-Western Educational