| 12/30/2024 9:00:25 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
APGR 51B | Title:
BEG. DESGN & PROD. FUND. |
|
| Full Title:
Beginning Graphic Design & Production Fundamentals |
| Last Reviewed:1/28/2002 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 2.50 | 17.5 max. | Lecture Scheduled | 43.75 |
| Minimum | 3.00 | Lab Scheduled | 1.50 | 17.5 min. | Lab Scheduled | 26.25 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 4.00 | | Contact Total | 70.00 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 87.50 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
APGR 52
Catalog Description:
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This course provides the graphic design student with the information and practice to create effective visual communications for print in a hands-on environment. The computer will be used as a significant tool for design and production.
Prerequisites/Corequisites:
Course Completion of APGR 51A ( or APGR 51)
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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This course provides the graphic design student with the information and skill sets to produce visual communication.
(Grade Only)
Prerequisites:Course Completion of APGR 51A ( or APGR 51)
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | Spring 2011 |
| |
| UC Transfer: | | Effective: | | Inactive: | |
| |
| C-ID: |
Certificate/Major Applicable:
Not Certificate/Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The student will:
1. Apply design principles to graphic design projects.
2. Employ professional digital imaging techniques in the preparation of
projects.
3. Apply professional production techniques to two-color projects.
4. Evaluate trademarks, logos, and business system identity in order to
avoid copyright infringement.
5. Integrate research into graphic images, using books, magazines,
journals and other resources, into the creation of design concepts.
6. Present design projects in a professional manner.
7. Work effectively in a "design team" environment to develop and produce
projects.
8. Evaluate current design trends.
9. Evaluate various graphic design careers.
10. Design an effective working studio set up.
11. Outline the steps for conducting a typical photoshoot.
12. Describe the process for hiring sub contractors and working with art
directors.
Topics and Scope
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1. Logos and trademarks
2. Business systems
3. Choosing and ordering paper stock
4. Retail advertising design
5. Catalog cover design
6. Photography
7. Illustration
8. Copy writing
9. Editing
10. Photo cropping
11. Greeting card design
12. Newsletter design
13. Brochure design
14. Signage
15. Typography and lettering
16. Provocative headline
17. Creativity
18. Self Promotion
19. Design campaigns & collateral materials
20. Design teams
21. Menu design
22. Announcement design
23. Business of design
24. Current employment opportunities
25. Creating a design studio environment
26. Art direction
27. Directing photo shoots
28. Hiring and supervising subcontractors
Assignments:
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1. Develop logos.
2. Develop a business system.
3. Design a greeting card.
4. Create a newsletter masthead and front page design.
5. Design a brochure.
6. Prepare signage in various sizes.
7. Develop headline and visual with provided copy.
8. Create a self promotional piece.
9. Develop a group campaign design.
10. Develop and create individual business forms.
11. Design an effective studio environment.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
0 - 0% |
| None | |
| This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course. |
|
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 50% |
| Homework problems | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
10 - 50% |
| Class performances, Performance exams | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
10 - 20% |
| Multiple choice, True/false, Matching items, Completion | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 30% |
| Attendance. | |
Representative Textbooks and Materials:
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Instructor developed materials.
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