SRJC Course Outlines

5/19/2024 7:19:01 PMWINE 56 Course Outline as of Fall 2007

New Course (First Version)

Discipline and Nbr:  WINE 56Title:  INTRO AG/WINE BUS MGMNT  
Full Title:  Introduction to Agriculture and Wine Business Management
Last Reviewed:2/13/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:  AGBUS 56

Catalog Description:
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Orientation to the agriculture and wine business sectors, including an overview of agriculture business-related topics. Includes management aspects of an agriculture or wine business enterprise. Contemporary issues in U.S., California, and Sonoma County agriculture and wine business will be discussed.


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Orientation to the agriculture and wine business sectors, including an overview of agriculture business-related topics. Includes management aspects of an agriculture or wine business enterprise. Contemporary issues in U.S., California, and Sonoma County agriculture and wine business will be discussed.
(Grade Only)

Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 2007Inactive:Fall 2024
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Both Certificate and Major Applicable


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon successful completion of this course, the student will be able to:
1.  Describe the composition, scope, and dynamics of the agriculture/wine
   business industry.
2.  Evaluate the factors that are important to consider in selecting
   a particular form of business ownership.
3.  Describe the major uses of management information records.
4.  Analyze basic financial statements and describe the process and
   products of financial planning.
5.  Evaluate ways to finance an agriculture or wine business and
   differentiate between equity and debt capital.
6.  Make investment decisions involving capital items.
7.  Evaluate strategic marketing approaches to determine effectiveness and
8.  Analyze different elements of the marketing mix to determine how to
   market a product or service.
9.  Describe the broad concept of operations management and how operating
   systems function in a company.
10. Discuss the primary functions of management and the importance of
   each function in a wine or agriculture business organization.
11. Analyze the components of a successful human resources management
12. Evaluate contemporary issues in Sonoma County wine and agriculture

Topics and Scope
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I. Introduction
  A. Development of the food, wine and agribusiness system
  B. Input supply sector
  C. Production sector
  D. Processing and distribution section
  E. Emerging trends and challenges for food, wine and agriculture
     business managers
II. Business Ownership
  A. Forms of business ownership
    1. General partnership
    2. Limited partnership
    3. Limited liability partnership
    4. Corporations
    5. Limited liability company
  B. Relationships between businesses
  C. Cooperatives
III. Overview of Financial Statements Common to the Agriculture Industry
  A. Introduction and definitions
  B. Financial statements common to the agriculture industry
  C. Balance sheet
  D. Distinction between expenditures and expenses
  E. Income statement
  F. Statement of cash flows
  G. Integrated financial statements and the relationship among the three
     major financial statements
  H. Management information records
IV. Overview of Financial Analysis and Planning Methods Commonly Used in
Agriculture Businesses
  A. Uses of financial analysis
  B. Financial statement analysis
  C. Ratio analysis
  D. Applying ratio analysis
  E. Break-even analysis and contribution to overload
  F. Financial planning and budgeting
  G. Using budgets as financial controls
V. Financing the Business
  A. Defining the term financing
  B. Equity versus debt capital
  C. Leasing: what it is and its advantages and disadvantages
  D. The concept of leveraging
  E. Determining the appropriate financial structure
  F. Sources of financing
  G. Financing new companies
  H. Financing cooperatives
VI. Strategic Marketing
  A. Definition of marketing
  B. Marketing management
  C. Target marketing
  D. Niches
  E. Customer-level marketing
  F. Product positioning
  G. Marketing opportunities
  H. Branding
  I. Consumer and buying behavior
  J. Business buyer behavior
  K. Marketing to wholesalers and retailers
VII. The Marketing Mix
  A. Introduction
  B. Product
  C. Product life cycle
  D. Price
  E. Promotion
  F. Place
  G. Illegal marketing activities
VIII. Operations Management
  A. Definitions and examples
  B. Production processes
  C. Plant / business location and design
  D. Production planning and control
  E. Procurement systems
  F. Purchasing
IX. Managing Agriculture and Wine Business Organizations
  A. Role and importance of planning
  B. Formal organizations
  C. Responsibility and authority
  D. Departmentalization
  E. Role of informal organizations
  F. Implementing the coordination function of management
  G. Staffing
X. Human Resources Management
 A. Introduction
 B. Human resources planning
 C. Recruiting
 D. Selecting new employees
 E. Orienting new employees
 F. Training and development
 G. Managing employees
 H. Handling grievances
 I. Performance appraisals
 J. Determining compensation
 K. Promoting employees
 L. Handling terminations
 M. Challenges faced by food, wine and agriculture business firms
 N. Health and Safety in California
 O. Employee handbooks
 P. Resumes and cover letters
XI. Contemporary Issues in Sonoma County Food, Wine and Agriculture
 A. U.S., California, and Sonoma County
 B. Planning a field trip to a Sonoma County business

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Representative Assignments:
1. Working in a group, coordinate a field trip to a local agriculture or
  wine business operation. There will be 2-3 field trips during the
2. Field trip journal, 1-2 pages of reflection and observation per field
3. Write a vision and mission statement for an agriculture or wine
4. Write a resume and cover letter. Evaluate another's resume and cover
  letter from a prospective employer's perspective.
5. Conduct Internet research and compile a list of Internet resources for
  a selected business.
6. Answer review questions related to reading assignments, including case
  study questions.
7. Homework problems: business operation problem sets.
8. Track investment decisions involving capital items and write a 1-2 page
9. Midterm and final exam.
10. Reading: 25 -30 pages per week.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 30%
Journal; vision/mission statement; resume/cover
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
15 - 30%
Problem sets; review questions; Internet research
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 20%
Field trip coordination
Exams: All forms of formal testing, other than skill performance exams.Exams
30 - 40%
Multiple choice, True/false, Matching items, Completion, Short answer
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Attendance and participation

Representative Textbooks and Materials:
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Introduction to Food and Agribusiness Management, Baker, Burnewald and
Gorman, Prentice Hall, current edition.
Labor Management Laws in California Agriculture, Rosenberg, Horwitz and
Egan, 2nd edition, 1995.
First Things First, Stephen Covey, Simon & Schuster, 1996.
Instructor prepared materials.

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