4/29/2024 6:07:37 AM	COMM 10 Course Outline as of Fall 2005	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  COMM 10	Title:  INTRO COMM STUDIES
Full Title:  Introduction to Communication Studies
Last Reviewed:10/8/2018

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		3 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Instructor suggests the thesis that next only to force the most effective way to control a society is to control its means of communication.  If instructor is right, you are victims of this fact.  This lecture-discussion class (you don't give speeches) studies contemporary subjects such as advertising, the impact of television, political propaganda, etc., against the background of Western communication tradition.

Prerequisites/Corequisites:

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

A survey lecture course in theories of human communication.

(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:	Fall 1981	Inactive:
Area:	D	Social and Behavioral Sciences
CSU GE:	Transfer Area			Effective:	Inactive:
	D	Social Science		Fall 1981
	D1	Anthropology and Archeology
	D4	Gender Studies
IGETC:	Transfer Area			Effective:	Inactive:
	4	Social and Behavioral Science		Fall 1981
	4J	Sociology and Criminology
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:
UC Transfer:	Transferable	Effective:	Fall 1981	Inactive:
C-ID:
CID Descriptor: COMM 180	Introduction to Communication Studies or Introduction to Communication Theory	SRJC Equivalent Course(s): COMM10

Certificate/Major Applicable: Not Certificate/Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

At the end of the course students should be able to:

1.  Define "communication" and differentiate if from "rhetoric".

2.  List, define, and apply the "Roman Canons" of theory.

3.  Draw from memory the Shannon-Weaver model of communication and apply

   its concepts in an essay.

4.  Draw the "Semantic Triangle" and apply its concepts in an essay.

5.  Express the relationship between sensory perception and communication.

6.  Describe S.I. Hayakawa's "Ladder of Abstraction" and apply it in an

   essay.

7.  Answer correctly at least 60% of objective questions which requre re-

   cognition of various communication theories and concepts as presented

   in the course.

8.  Distinguish between "propaganda" and "persuation".

9.  Name, define, and apply the "Propagandists Seven Tricks of the Trade"

   developed by the Institute for Propaganda Analysis.

10.  Perform a basic Aristotilian rhetorical analysis of a public speech.

    The analysis should include:

    -  identification of the "rhetorical judge"

    -  classification, with support, as a deliberative, epideictic or

       forensic purpose.

    -  identification of the thesis and major supporting arguments

    -  identification of appeals to ethos, logos, and pathos

    -  conclude and support a critical judgement of the speech

11.  Describe the unique characteristics of the mass media.

12.  Recite the conclusions of the "Annenberg Studies" on the effects of

    television.

13.  Critique the theories of Marshall McLuhan focusing on his terms:

    global village, "the medium is the message," and "hot/cool" media.

Topics and Scope

The course is divided into five units, as outlined below.  The topics for

each unit indicate the issues discussed but not necessarily their order.

At the start of each unit, a handout for that unit will be issued which

details readings and assignments.  At the end of Unit 1, a take-home self-

examination is given for study purposes and will be discussed in class.

The schedule shown is approximate.

1.  Introduction to the course.  (approximately the first week of the

   course)  The nature and extent of Communication Studies.  Relationship

   of this field to other academic fields.

2.  Perception and Language.  Because the general concepts of "language"

   underlie all human communication it needs to be studied first.  The

   nature of "perception" and its relationship to language.  The

   "epistemologic question":  (How do we "know" what exists in order to

     communicate it?)  The "Symbolic Process" and semantics.  Non-verbal

     communication.  "Frames of Reference"  and relativity as applied

     to communication.

3.  Traditional "Rhetoric and Public Address".  Because human communica-

   tion is so complex, it is easier to start analyzing it by examining

   the "speaker-audience" relationship and learning the relatively simple

   manipulative techniques used by speakers.  The Classical approach to

   persuasion.  The classification of speeches.  Ethos, Logos, and Pathos

   as tools of persuation.  Persuasive wording.  The effect of organiza-

   tion.  Propaganda.  Political rehetoric.  Valid and invalid reasoning.

   Case studies.

4.  "Face to Face" Communication.  Interpersonal, informal communication.

   Conversation.  Job interivews.  Samll Group communication.  Organiza-

   tional Communication.  "Networking."

5.  The Mass Media.  The unique features of a "mediated context".  How

   media affects perception.  The theories of McLuhan.  Uses-Gratifica-

   tion theory.  The constraints imposed by a medium and the opportuni-

   ties created by its use.

Assignments:

1.  Each student is to attend approximately forty-five class lectures.

2.  Each student is to read selected sections from the texts for the

   course.  Reading assignments average twenty pages a week of relatively

   difficult communications theory.

3.  Each student is to visit selected sites in Sonoma County to observe

   the effects of space and background on communication.

4.  Each student is to monitor such current events as are incorporated

   into the course each semester.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 30 - 40%
Essay exams
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 0 - 0%
Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 60 - 70%
Multiple choice, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

Littlejohn, Stephen."Theories of Human Communication"

Golden, Berquist, & Coleman. "The Rhetoric of Western Thought"

Griffen. "A First Look at Communication Theory"

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