SRJC Course Outlines

11/28/2023 11:37:12 AMFASH 58 Course Outline as of Fall 2000

Changed Course

Discipline and Nbr:  FASH 58Title:  FASH ENTSHIP  
Full Title:  Fashion Entrepreneurship
Last Reviewed:9/26/2022

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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An in-depth study of the business of apparel, sewn product, and related small fashion enterprises, including legal aspects. Formerly CFS 302.3.


Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
An in depth study of the business of apparel, sewn product, and related small fashion enterprises, including legal aspects. Formerly CFS 302.3.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100A or ENGL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1997Inactive:Spring 2005
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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1.  Demonstrate the ability to analyze the viability and uniqueness of
   a design idea.
2.  Demonstrate the ability to establish the costs of prototypes, samples
   and production of garment/accessory designs.
3.  Demonstrate the ability of pricing for alterations, custom designs,
4.  Demonstrate the ability to develop a pricing list for services as
   well as goods.
5.  Demonstrate the ability to analyze the marketing issues and costs to
   sell a fashion product.
6.  Demonstrate the ability to evaluate his/her personal lifestyle
   parameters relative to becoming a garment/accessory manufacturer.
7.  Identify and evaluate the various licenses, permits taxes, fees and
   insurance necessary to legally operate as a garment/accessory
8.  Demonstrate the ability to explain the functions and illustrate the
   uses of accountants, enrolled agents, bookkeepers, attorneys, SCORE
   and the SBA.
9.  Explain the differences among and definitions of trademark, registered
   tradename, copyright, design patent, letters of protection.
10. Explain garment manufacturing terminology and the garment designing
   and manufacturing process.
11. Explain the parameters of staying in business: sales, quality, on time
   shipping, customer service, ratio of repeat to new customers, etc.
12. Identify and explain the ways in which payment is made to
   manufacturers to their suppliers, contractors and suppliers.
13. Identify and explain what kind of books and records must be kept and
   by whom.
14. Demonstrate the ability to prepare a viable business plan.
15. Demonstrate the ability to prepare a viable sales and marketing plan.
16. Develop a plan for setting up a studio for a small business.

Topics and Scope
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I.   Evaluation of skills and product or service for development
    A.  Manufacturer/Entrepreneur Quotient
        1. Skills and personal availability
        2. Commitment to design idea
        3. Marketing realities
    B.  Product or Service in the Marketplace
        1. Market research
        2. Product research
        3. Sourcing and costing
II.  Defining and protecting the image and form of company and product
    A.  Business Plan
    B.  Business Identity and Logo
    C.  Protecting your business name, logo and creativity; trademarks;
        copyright; design patent.
    D.  Sole proprietorship, partnership or corporation
    E.  Business licenses, permits and sales tax
    F.  Professional support
    G.  Office and design/ production facility set up and organization
III. Production Design
    A.  Product line
    B.  Prototype, patterns and pattern makers
    C.  The fabric and trim search
    D.  Manufacturing services, licenses and registration
    E.  Contractors vs. in-house production
IV.  Costing
    A.  Initial costing based on time and material
    B.  Cost sheets
V.   Sales and promotional tools for selling your product
    A.  Selling seasons
    B.  Line sheets and samples for selling purposes
    C.  Free publicity and advertising
    D.  Direct and indirect sales, sales reps, road sales and Trade Shows
    E.  How to write an order
VI.  Producing your product
    A.  How to decide what and how much to manufacture
    B.  The basic steps to manufacture what you have sold
    C.  Quality control
VII. Product distribution, management and payment
    A.  Inventory management
    B.  Shipping
    C.  Collecting your money
VIII.The Final Analysis

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1.  Keep a notebook of personal goals and hurdles to turn a fashion
   design idea into profit.
2.  Orally present a report on production related issues.
3.  Write a business plan.
4.  Project: Take a design idea step by step from inception to shopping,
   including costing.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 40%
Written homework, Reading reports, NOTEBOOKS, RESEARCH REPORTS, FINAL PROJECT
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
30 - 50%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 20%
Multiple choice, Completion, SHORT ANSWERS
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
5 - 20%

Representative Textbooks and Materials:
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Made in America: The Business of Apparel & Sewn Product Manufacturing,
2nd Ed., by Sue Pekarsky Gary and Connie Ulasewicz, Publisher: Garments
Speak 1998

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