SRJC Course Outlines

3/4/2024 3:57:20 PMFLORS 95 Course Outline as of Spring 2005

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  FLORS 95Title:  FLOWER SHOP SALES & SER  
Full Title:  Retail Flower Shop Sales and Service
Last Reviewed:4/2/2012

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled3.008 max.Lecture Scheduled24.00
Minimum1.50Lab Scheduled08 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total24.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  48.00Total Student Learning Hours: 72.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Appropriate utilization of customer sales and service practices relative to the retail floral industry.

Prerequisites/Corequisites:


Recommended Preparation:
Course Completion of FLORS 83B

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Appropriate utilization of customer sales and service practices relative to the retail floral industry.
(Grade or P/NP)

Prerequisites:
Recommended:Course Completion of FLORS 83B
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Spring 2005Inactive:Spring 2014
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of this course, the student will be able to:
1. Summarize sales and customer service issues specific to the floral
industry.
2. Appropriately utilize effective sales techniques specific to the floral
industry.
3. Employ effective communication skills when dealing with customers.
4. Translate customer needs and wants into a floral arrangement that
satisfies.
5. Analyze the psychology of marketing and sales and apply principles to
reinforcing customer choices.
6. Anticipate customer emotions in relationship to sensitive circumstances
and communicate/respond appropriately.
7. Present a professional image through dress and demeanor.

Topics and Scope
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I. Introduction to Retail Flower Shop Sales
 A. Industry specific issues
 B. Product knowledge
 C. Opening/closing a sale
 D. Professionalism
   1. dress
   2. demeanor
 E. Customer personalities and how to deal with them
II. Communications and Listening
  A. Translating the customer needs and wants into a floral arrangement
  B. Information gathering for accurate order taking and delivery
  C. Empathy for customer emotions in relation to:
    1. Weddings
    2. Funerals
    3. Illness
    4. Other special occasions and situations
III. Marketing Psychology
  A. Price barriers
  B. Buying trends
  C. Reinforcing customer choices

Assignments:
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1. Role-play sales situations.
2. Reading, 5-10 pages per week.
3. Final exam.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
60 - 80%
Role play sales scenarios.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 20%
Multiple choice, Short answer.
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 20%
Attendance and participation


Representative Textbooks and Materials:
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Instructor prepared materials.

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