12/26/2024 8:05:27 AM	FLORS 95 Course Outline as of Spring 2005	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  FLORS 95	Title:  FLOWER SHOP SALES & SER
Full Title:  Retail Flower Shop Sales and Service
Last Reviewed:4/2/2012

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.50	Lecture Scheduled	3.00		8 max.	Lecture Scheduled	24.00
Minimum	1.50	Lab Scheduled	0		8 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	24.00
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  48.00

Total Student Learning Hours: 72.00

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Appropriate utilization of customer sales and service practices relative to the retail floral industry.

Prerequisites/Corequisites:

Recommended Preparation:
Course Completion of FLOR 83B ( or FLORS 83B)

Limits on Enrollment:

Schedule of Classes Information
Description:

Appropriate utilization of customer sales and service practices relative to the retail floral industry.

(Grade or P/NP)
Prerequisites:
Recommended:Course Completion of FLOR 83B ( or FLORS 83B)
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Spring 2005	Inactive:	Spring 2014
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon completion of this course, the student will be able to:

1. Summarize sales and customer service issues specific to the floral

industry.

2. Appropriately utilize effective sales techniques specific to the floral

industry.

3. Employ effective communication skills when dealing with customers.

4. Translate customer needs and wants into a floral arrangement that

satisfies.

5. Analyze the psychology of marketing and sales and apply principles to

reinforcing customer choices.

6. Anticipate customer emotions in relationship to sensitive circumstances

and communicate/respond appropriately.

7. Present a professional image through dress and demeanor.

Topics and Scope

I. Introduction to Retail Flower Shop Sales

 A. Industry specific issues

 B. Product knowledge

 C. Opening/closing a sale

 D. Professionalism

   1. dress

   2. demeanor

 E. Customer personalities and how to deal with them

II. Communications and Listening

  A. Translating the customer needs and wants into a floral arrangement

  B. Information gathering for accurate order taking and delivery

  C. Empathy for customer emotions in relation to:

    1. Weddings

    2. Funerals

    3. Illness

    4. Other special occasions and situations

III. Marketing Psychology

  A. Price barriers

  B. Buying trends

  C. Reinforcing customer choices

Assignments:

1. Role-play sales situations.

2. Reading, 5-10 pages per week.

3. Final exam.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 60 - 80%
Role play sales scenarios.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 10 - 20%
Multiple choice, Short answer.
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 20%
Attendance and participation

Representative Textbooks and Materials:

Instructor prepared materials.

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