12/21/2024 5:24:26 PM	WINE 109 Course Outline as of Summer 2022	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  WINE 109	Title:  WINE CLUBS
Full Title:  Wine Club Creation, Maintenance and Promotion
Last Reviewed:12/12/2023

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.50	Lecture Scheduled	1.50		17.5 max.	Lecture Scheduled	26.25
Minimum	1.50	Lab Scheduled	0		4 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	1.50			Contact Total	26.25
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  52.50

Total Student Learning Hours: 78.75

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Course covers the essentials of creating and maintaining a wine club, including club infrastructure; traditional and social media communication with members; hosting club events; preparing marketing and public relations plans and materials.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

Course covers the essentials of creating and maintaining a wine club, including club infrastructure; traditional and social media communication with members; hosting club events; preparing marketing and public relations plans and materials.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.  Create in-depth plan for creation and maintenance of a wine club

2.  Write event, marketing and public relations plans

3.  Formulate wine club budgets and performance metrics

 

Objectives:

At the conclusion of this course, the student should be able to:

1. Create a sustainable and profitable wine club

2. Develop plans for acquisition and retention of members, including member benefits

3. Assess marketing and public relations strategies for promoting club membership sales

4. Design a unique and consistent image for the wine club

5. Develop methods for staging successful special wine club events

6. Design the look and feel of marketing collateral for the wine club

Topics and Scope

I. Wine Club Creation and Maintenance

    A. Creating the right wine club for your business

         1. Is a wine club right for your business?

         2. Defining the goals for wine club(s)

         3. Determining the structure of the club

         4. Developing different types of clubs

         5. Creating the infrastructure to promote growth

         6. Equipment and personnel

    B. Wine Club Maintenance

         1. Meeting the challenges of growing a wine club

         2. Generating and retaining members

         3. Meeting members wants, needs and desires

         4. Providing outstanding customer service

         5. Maintaining the club database

II. Communicating the Wine Club Message

     A. Ways to effectively communicate wine club story

    B. Social media and other electronic media for club growth

    C. Club members as ambassadors

III. Creating and Planning Special Events that Support Wine Club Growth

Assignments:

1. Research 3 wine clubs from local wineries; incorporate findings into class assignments

2. In-class oral presentations (2)

3. Develop a written plan for the wine club, including attracting new members and retaining current members

4. Write a 1-page report on wine club management

5. Write 3-5 pages about the pros and cons of wine clubs

6. Final exam

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 35 - 50%
Written plan and reports
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 40%
Reports on wine club management and pros and cons of a wine club.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 15 - 25%
Final exam to include multiple choice, essay, completion, and true/false
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 30%
Oral presentations, attendance and participation

Representative Textbooks and Materials:

Instructor prepared materials

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