SRJC Course Outlines

4/17/2024 2:20:09 AMBOT 59.3 Course Outline as of Fall 2000

Changed Course

Discipline and Nbr:  BOT 59.3Title:  MARKETING YOUR SKILLS  
Full Title:  Marketing Your Skills
Last Reviewed:2/8/2021

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR2.00 Non-contact DHR Total35.00

 Total Out of Class Hours:  105.00Total Student Learning Hours: 192.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BOT 68

Catalog Description:
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Identify and market workforce skills and qualities for employment.  Use technology to develop a network of contacts and portfolio of employment related documents including application, resume, and cover letters; develop and practice interviewing skills.  Integration of workplace competencies and foundation skills in this course form a solid basis for the Business Office Technology Department Certificate/Degree Programs.

Course Completion of BGN 71 and Course Completion of CS 65.11A ( or BOT 73.10A)

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Identify & market workforce skills & qualities for employment.  Use technology to develop a portfolio of employment-related documents including application, resume & cover letters; practice interviewing skills.  Includes use of Internet resources & employment marketing on the Internet.
(Grade Only)

Prerequisites:Course Completion of BGN 71 and Course Completion of CS 65.11A ( or BOT 73.10A)
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1994Inactive:Fall 2013
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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1.  Identify and discuss personal and professional factors associated
   with professional success.
2.  Demonstrate an understanding of how interpersonal skills affect
   personal and professional development.
3.  Describe and discuss organizational dynamics.
4.  Formulate personal, educational, and professional goals and develop
   a plan to accomplish those goals.
5.  Examine employment opportunities for qualified professional office
   support staff.
6.  Compare classified ads to identify current skills and competencies
   listed for office professionals.
7.  Analyze and evaluate newspaper articles, periodicals, and trade
   journals for market trends and employer expectations.
8.  Participate in pre-employment activities.
9.  Apply effective job-seeking skills.
10. Use Internet to research employment opportunities and employer
11. Develop resumes, cover letters, and database of professional contacts
   using appropriate software programs.

Topics and Scope
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1.  Self-analysis of personal and professional traits that lead to
   professional success
2.  Techniques that build a positive self-image
3.  Professional Image:
   A.  Basics of good health practices (exercise, nutrition, stress
   B.  Personal grooming
   C.  Selecting a proper business look
   D.  Proper professional etiquette
4.  Interpersonal skills
   A.  Application of effective listening and nonverbal communication
   B.  Use of voice as an effective tool for communicating
   C.  Skills essential to successful communications with people from
       culturally diverse backgrounds.
   D.  Business etiquette skills in professional situations
   E.  Techniques for developing assertiveness
   F.  Leadership traits and methods for building leadership skills
5.      Organizational dynamics
   A.  Organizational policies and procedures
   B.  Employee's role in the work environment such as teamwork, total
       quality management, corporate culture, dealing with change
       in the organization, office politics, power, and networking
   C.  Legal issues relating to the work environment such as sexual
       harassment, employer/employee rights, drug testing, substance
       abuse, etc.
   D.  Organizational and community resources available to assist
       employees in handling personal and professional goals
6.  Personal, Educationa, and Professional Goals
   A.  Necessity of lifelong learning
   B.  Benefits of professional affiliations and certification programs
   C.  Career paths
   D.  Membership and participation in professional organizations
   E.  Educational requirements and training
   F.  Career advancement/promotion issues
   G.  Development of a plan to reach goals
7.  The employment process
   A.  Gathering data
       1.  Researching career fields and job opportunities
       2.  Organizing research data
       3.  Analyzing research data
   B.  Personal marketing plan
   C.  Job-seeking skills
       1.  Interviewing techniques, including legal vs. illegal inquiries
       2.  Evaluation of the organization and position
       3.  Follow-up procedures
   D.  Professional portfolio
       1.  Applications
       2.  Resumes
       3.  Letters of reference
       4.  Certificates and degrees of program completions
       5.  Samples of work
       6.  Networking contacts

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Including but not limited to:
1.  Weekly readings
2.  Written summaries of magazine and newspaper articles
3.  Writing of cover letters, resumes, and reports
4.  Participation in group activities
5.  Development of portfolio of employment-related documents
6.  Written plans for personal, educational, and professional development
A variety of assignments and in-class activities throughout the course
will include, but not be limited to, the application of the following
workplace competencies and foundation skills:
 *  Gather data by reading information from outside written sources
    such as newspapers, magazines, trade journals, etc.
 *  Organize, analyze, and interpret gathered data
 *  Write various types and lengths of reports on gathered data
 *  Use essential time management skill of calendaring course work
    (reading, activities, assignments, projects) to meet deadlines
    and produce a quality product
 *  Use active listening and effective oral communication skills
 *  Based on today's workplace needs, develop an effective self-
    managing team to complete activities, assignments, and projects.
    Move from the co-dependent to the independent to the interdependent
    method of operation.
 *  Employ activities designed to reduce stress and fatigue in today's
    fast-paced working environment and to prevent prevalent workplace
 *  Examine the interdependence of the global/world marketplace with
    emphasis on international trade and business
 *  Use computer technology to complete activities

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 40%
Written homework, Reading reports, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 50%
Homework problems, Field work, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 40%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
5 - 10%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%

Representative Textbooks and Materials:
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 Bob Adams, Inc., 1997
EFFECTIVE NETWORKING, Raye-Johnson, Crisp Publications, 1990
WHAT COLOR IS YOUR PARACHUTE?, Richard Nelson Bolles, Ten Speed Press,
 updated annually
RESUME EXPRESS, Jackson & Buckingham, Times Books, Random House, 1993

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