| 12/21/2024 10:36:34 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
BOT 59.3 | Title:
MARKETING YOUR SKILLS |
|
| Full Title:
Marketing Your Skills |
| Last Reviewed:2/8/2021 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 17.5 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 2.00 | | Non-contact DHR Total | 35.00 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 192.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
BOT 68
Catalog Description:
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Identify and market workforce skills and qualities for employment. Use technology to develop a network of contacts and portfolio of employment related documents including application, resume, and cover letters; develop and practice interviewing skills. Integration of workplace competencies and foundation skills in this course form a solid basis for the Business Office Technology Department Certificate/Degree Programs.
Prerequisites/Corequisites:
Course Completion of BGN 71 and Course Completion of CS 65.11A ( or BOT 73.10A)
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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Identify & market workforce skills & qualities for employment. Use technology to develop a portfolio of employment-related documents including application, resume & cover letters; practice interviewing skills. Includes use of Internet resources & employment marketing on the Internet.
(Grade Only)
Prerequisites:Course Completion of BGN 71 and Course Completion of CS 65.11A ( or BOT 73.10A)
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | Transferable | Effective: | Fall 1994 | Inactive: | Fall 2013 |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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1. Identify and discuss personal and professional factors associated
with professional success.
2. Demonstrate an understanding of how interpersonal skills affect
personal and professional development.
3. Describe and discuss organizational dynamics.
4. Formulate personal, educational, and professional goals and develop
a plan to accomplish those goals.
5. Examine employment opportunities for qualified professional office
support staff.
6. Compare classified ads to identify current skills and competencies
listed for office professionals.
7. Analyze and evaluate newspaper articles, periodicals, and trade
journals for market trends and employer expectations.
8. Participate in pre-employment activities.
9. Apply effective job-seeking skills.
10. Use Internet to research employment opportunities and employer
requirements.
11. Develop resumes, cover letters, and database of professional contacts
using appropriate software programs.
Topics and Scope
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1. Self-analysis of personal and professional traits that lead to
professional success
2. Techniques that build a positive self-image
3. Professional Image:
A. Basics of good health practices (exercise, nutrition, stress
management)
B. Personal grooming
C. Selecting a proper business look
D. Proper professional etiquette
4. Interpersonal skills
A. Application of effective listening and nonverbal communication
skills
B. Use of voice as an effective tool for communicating
C. Skills essential to successful communications with people from
culturally diverse backgrounds.
D. Business etiquette skills in professional situations
E. Techniques for developing assertiveness
F. Leadership traits and methods for building leadership skills
5. Organizational dynamics
A. Organizational policies and procedures
B. Employee's role in the work environment such as teamwork, total
quality management, corporate culture, dealing with change
in the organization, office politics, power, and networking
C. Legal issues relating to the work environment such as sexual
harassment, employer/employee rights, drug testing, substance
abuse, etc.
D. Organizational and community resources available to assist
employees in handling personal and professional goals
6. Personal, Educationa, and Professional Goals
A. Necessity of lifelong learning
B. Benefits of professional affiliations and certification programs
C. Career paths
D. Membership and participation in professional organizations
E. Educational requirements and training
F. Career advancement/promotion issues
G. Development of a plan to reach goals
7. The employment process
A. Gathering data
1. Researching career fields and job opportunities
2. Organizing research data
3. Analyzing research data
B. Personal marketing plan
C. Job-seeking skills
1. Interviewing techniques, including legal vs. illegal inquiries
2. Evaluation of the organization and position
3. Follow-up procedures
D. Professional portfolio
1. Applications
2. Resumes
3. Letters of reference
4. Certificates and degrees of program completions
5. Samples of work
6. Networking contacts
Assignments:
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Including but not limited to:
1. Weekly readings
2. Written summaries of magazine and newspaper articles
3. Writing of cover letters, resumes, and reports
4. Participation in group activities
5. Development of portfolio of employment-related documents
6. Written plans for personal, educational, and professional development
A variety of assignments and in-class activities throughout the course
will include, but not be limited to, the application of the following
workplace competencies and foundation skills:
* Gather data by reading information from outside written sources
such as newspapers, magazines, trade journals, etc.
* Organize, analyze, and interpret gathered data
* Write various types and lengths of reports on gathered data
* Use essential time management skill of calendaring course work
(reading, activities, assignments, projects) to meet deadlines
and produce a quality product
* Use active listening and effective oral communication skills
* Based on today's workplace needs, develop an effective self-
managing team to complete activities, assignments, and projects.
Move from the co-dependent to the independent to the interdependent
method of operation.
* Employ activities designed to reduce stress and fatigue in today's
fast-paced working environment and to prevent prevalent workplace
injuries
* Examine the interdependence of the global/world marketplace with
emphasis on international trade and business
* Use computer technology to complete activities
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
10 - 40% |
| Written homework, Reading reports, Term papers | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 50% |
| Homework problems, Field work, Exams | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
10 - 40% |
| Class performances | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
5 - 10% |
| Multiple choice, True/false, Matching items, Completion | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 10% |
| ATTENDANCE AND CLASS PARTICIPATION | |
Representative Textbooks and Materials:
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KNOCK 'EM DEAD--THE ULTIMATE JOB SEEKERS HANDBOOK, Martin Yate,
Bob Adams, Inc., 1997
EFFECTIVE NETWORKING, Raye-Johnson, Crisp Publications, 1990
WHAT COLOR IS YOUR PARACHUTE?, Richard Nelson Bolles, Ten Speed Press,
updated annually
GALLERY OF BEST RESUMES FOR TWO-YEAR DEGREE GRADS, D. Noble, JIST, 1996
RESUME EXPRESS, Jackson & Buckingham, Times Books, Random House, 1993
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