12/27/2024 4:15:21 AM	ESHIP 101 Course Outline as of Fall 2018	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  ESHIP 101	Title:  INNOVATION
Full Title:  Innovation
Last Reviewed:11/27/2023

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations.  Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations.  Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.

(Grade Only)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon completion of the course, students will be able to:

1. Demonstrate how to apply creativity and design thinking in developing innovations both as an

    individual and as part of a team.

2. Understand and experience how innovation is essentially a creative problem solving capability

    that can be and is applied to a wide variety of opportunities and challenges.

3. Be able to distinguish between different types of innovation, and when technology is a

    facilitator of rather than the end product of innovation.

4. Understand the role of business models in the innovation process, the fundamental elements of

    a business model and their interrelationship, and the keys to successful business model

    innovation.

5. Analyze the commercial potential of creative ideas.

Topics and Scope

I. Defining Innovation

    A. Types

    B. Sources

    C. Technology

II. Creativity and the Innovation Process

    A. The innovation engine

    B. Fostering creativity / creative cultures

    C. Identification of drivers

III. Blue Ocean Strategy

    A. Exploring new market opportunities and customers

    B. Reshaping market boundaries and value propositions

IV. Design Thinking

    A. Customer centered design

    B. Determining design constraints and requirements

    C. Empathy Maps

V. Value Proposition Design

    A. Customer Profile

    B. Value Map

    C. Value Proposition Canvas

    D. Social Influences

VI. Ideation and Evaluation

    A. Ideation techniques

    B. Problem-solution fit

    C. Testing and evaluation alternatives

VII. Assessing Commercial Viability

    A. Business model design

    B. Operational and financial considerations

Assignments:

1. Written creativity exercises (3 - 5)

2. Semester-long innovation project (written paper, business model, oral presentation)

3. Project presentations (4 - 6)

4. Final individual reflection

5. Reading of 20-40 pages per week

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 40 - 60%
Creativity exercises, Innovation project, Final individual reflection
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 30%
Innovation project business model
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 20 - 30%
Project presentations
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 10%
Class Participation

Representative Textbooks and Materials:

Blue Ocean Strategy. Kim, Chan and Mauborgne, Renee. HBR Press. 2015

Value Proposition Design. Osterwalden, Alexander. Wiley. 2014

Ingenius. Seelig, Tina. Harper One. 2012 (classic)

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