11/4/2024 8:19:26 PM	FASH 52.2 Course Outline as of Fall 2017	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  FASH 52.2	Title:  VISUAL MERCHANDISING
Full Title:  Visual Merchandising
Last Reviewed:9/11/2023

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	2.00	Lecture Scheduled	1.50		17.5 max.	Lecture Scheduled	26.25
Minimum	2.00	Lab Scheduled	1.50		6 min.	Lab Scheduled	26.25
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  52.50

Total Student Learning Hours: 105.00

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

The study of creative fashion exhibits and window displays used by merchandisers. Students study all aspects of fashion display, including design principles, color, lighting, signage, graphics, fixtures, props, accessories, and mannequins.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

The study of creative fashion exhibits and window displays used by merchandisers. Students study all aspects of fashion display, including design principles, color, lighting, signage, graphics, fixtures, props, accessories, and mannequins.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2004	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.  Identify and apply the elements and principles of design and color theory to fashion

    exhibits and displays.

2.  Identify types of display formats, mannequins and mannequin alternatives, and lighting

    fixtures used in fashion presentations.

3.  Analyze and assess the marketing behind selling fashion merchandise.

 

Objectives:

At the conclusion of this course, the student should be able to:

 

1. Formulate and develop fashion presentations, applying the principles, procedures, and

    innovative techniques practiced by professional fashion merchandizers.

2. Interpret and evaluate market research trends for fashion presentations related to textiles,

    manufacturing, regional markets, seasons, video, ready-to-wear, and the cosmetics industry.

3. Produce professional color cards, reports, and forecast presentations for various market levels.

4. Interpret fashion terminology and identify the procedures for fashion presentation production.

Topics and Scope

Topics will include but not be limited to:

I. History of Visual Merchandising

II. Types of Visual Merchandising and What They Accomplish

    A. Window display

    B. Store interiors

III. Design Principles as Applied to Visual Merchandising

    A. Interior and exterior spaces

    B. Line

    C. Composition

    D. Dominance

    E. Contrast

    F. Proportion

    G. Rhythm

    H. Repetition

    I.  Color

IV. Lighting as Applied to Visual Merchandising

    A. Color of light and filters

    B. Window lighting

    C. Interior lighting

    D. Types of light and fixtures

V. Signs and Graphics as Applied to Visual Merchandising

VI. Retail Interior and Exterior Spaces as Applied to Visual Merchandising

VII. Elements of Display

    A. Contemporary fixtures

    B. Mannequins

    C. Props

    D. Accessories

    E. Model box

VIII. Career Opportunities in Visual Merchandising

    A. Trade shows and exhibit design

    B. Home fashions

    C. Styling

    D. Special events

    E. Malls

    F. Store planning and fixture design

    G. Display manufacturing

    H. Mannequin design and manufacture

    I. Point of purchase

IX. Market Research

    A. Trend tracking

    B. Seasonal analysis

    C. Sources of inspiration

 

All topics are covered in both the lecture and lab parts of the course.

Assignments:

Lecture Related Assignments:

1. Weekly reading from textbook (20  to 30 pages)

2. Quizzes (1 - 2) and final exam

 

Lab Related Assignments:

1. Three-dimensional model boxes (1 - 2)

2. Create window displays on and off campus (3 - 4)

3. Notebook:

    A. Documenting the creative process for class projects

    B. Lecture notes

    C. Field trip notes

4. Field trips to various community retailers

5. Prepare 4 to 6 short reports (a minimum of 1000 words)

6. Store design project

    A. Floor plan

    B. Fixtures and  lighting

    C. Exterior façade window display

    D. Interior window display

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 10 - 30%
Short written reports and notebook
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 30 - 40%
Displays: on campus and off campus displays
Exams: All forms of formal testing, other than skill performance exams.		Exams 20 - 30%
Exams: multiple choice, true false, matching, complete, and short essay
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 20%
Attendance and participation

Representative Textbooks and Materials:

Visual Merchandising and Display. 6th ed.  Pegler, Martin. Fairchild Publishing. 2011 (classic)

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