12/21/2024 7:32:15 PM	FLORS 108 Course Outline as of Fall 2016	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  FLORS 108	Title:  RETAIL FLORIST DISPLAY
Full Title:  Display and Merchandising for Retail Florists
Last Reviewed:3/28/2022

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.00	Lecture Scheduled	1.00		17.5 max.	Lecture Scheduled	17.50
Minimum	1.00	Lab Scheduled	.50		6 min.	Lab Scheduled	8.75
		Contact DHR	0			Contact DHR	0
		Contact Total	1.50			Contact Total	26.25
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  35.00

Total Student Learning Hours: 61.25

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.

Prerequisites/Corequisites:

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.

(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.   Create effective and customer-friendly floral merchandise displays.

 

Objectives:

Upon successful completion of this course, the student will be able to:

1. Discuss the purpose of display in a retail floristry business.

2. Analyze the elements and principles of floral display that create effective and customer-friendly merchandizing.

3. Locate and utilize flowers and floral materials, fixtures, props and accessories to create an appealing and effective floral merchandise display.

Topics and Scope

I. Purpose of Display

   A. Generate sales

   B. Showcase product

   C. Create image

   D. Educate consumer

II. Types of Display

   A. Display windows

   B. In-store display

   C. In-refrigerator displays

III. Elements of Display

   A. Balance

   B. Emphasis

   C. Scale

   D. Depth

   E. Scale proportion

   F. Rhythm

   G. Merchandise

   H. Color

   I.   Motion

   J.  Signage

   K. Customer-friendliness

IV. Display Fixtures

   A. Shelving

   B. Lighting

   C. Moveable vs. fixed displays

V. Props and Accessories

   A. Furniture

   B. Pedestals

   C. Fabric

   D. Artwork

   E. Signage

   F. Foam core

Assignments:

1. Attend field trip to view window display in a local mall.

2. Critique in-class displays.

3. Set up floral displays using different themes.

4. Assemble portfolio, including photos of display projects with accompanying journal entries listing materials and describing principles and elements of displays.

5. Final project: Design and construct large, thematic display set-up, with props and flowers.

7. Write summary of visitation and viewing visual merchandise at three retail businesses.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 20%
Critiques of in-class displays
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 70 - 80%
Displays; portfolio, final project.
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 20%
Field trip, attendance, and written summary of visitations.

Representative Textbooks and Materials:

Instructor prepared materials.

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