11/5/2024 12:51:53 PM	HOSP 50 Course Outline as of Spring 2016	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  HOSP 50	Title:  INTRO TOURISM SONOMA CO
Full Title:  Introduction to Tourism in Sonoma County
Last Reviewed:9/26/2022

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.00	Lecture Scheduled	1.00		17.5 max.	Lecture Scheduled	17.50
Minimum	1.00	Lab Scheduled	0		5 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	1.00			Contact Total	17.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  35.00

Total Student Learning Hours: 52.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 67

Catalog Description:

This course offers an overview of the tourism industry in Sonoma County and its critical role in the economy. Students acquire information, resources, and experiences to enhance visitors' experiences and increase tourism activity for the county, a private business, or an employer.  Students learn the elements of tourism value, Sonoma County history, customer service and Sonoma County resources. The course provides the opportunity to sit for the Certified Tourism Ambassador exam from Sonoma County Tourism Bureau.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

This course offers an overview of the tourism industry in Sonoma County and its critical role in the economy. Students acquire information, resources, and experiences to enhance visitors' experiences and increase tourism activity for the county, a private business, or an employer.  Students learn the elements of tourism value, Sonoma County history, customer service and Sonoma County resources. The course provides the opportunity to sit for the Certified Tourism Ambassador exam from Sonoma County Tourism Bureau.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1997	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.  Describe the history of Sonoma County and the other factors which have led to the development of the Sonoma County tourism industry.

2.  Recognize the diversity of Sonoma County as a "visitor destination".

3.  Examine the multi-faceted aspects of the job/career opportunities afforded in the local hospitality field.

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Objectives:

Upon completion of this course, the student will be able to:

1.  Define tourism and hospitality.

2.  Discuss the importance of tourism/hospitality to Sonoma County.

3.  Discuss key points of the most important Sonoma County tourism elements.

4.  Discuss the business elements that make tourism work:  lodging, food, entertainment, and experiences.

5.  Explain the general geology and history of Sonoma County and its "collision of cultures."

6.  Discuss key personalities of Sonoma County history and be able to direct visitors to locations where they can experience these personalities' impacts.

7.  List key visitor locations around Sonoma County

8. Describe the employment opportunities in the hospitality/tourism industry in Sonoma County.

Topics and Scope

I.    Introducing Sonoma County

     A. History - major events and influences

        1. Native Americans

        2. Immigration

        3. Impact of the gold rush

        4. Trade routes

     B. Key figures

        1. General Vallejo

        2. Luther Burbank

        3. Jack London

        4. Frank Doyle

        5. Maria Carillo

        6. Agston Harazsthy

II.   History of Sonoma County Tourism

     A. Sonoma County tourism -- Past and Present

     B. Why visitors travel to Sonoma County

        1. Culinary and Winery Attractions

        2. Cultural Arts

        3. Recreationional Activities

        4. Accommodations and Lodging

        5. Spas

III.  Sonoma County Geography and Attributes

     A. Destinations/major attractions

     B. Special events and activities

        1. Major events

        2. Unique events

        3. Resources for locating events

     C. Ag- and Eco-tourism

        1. Agricultural and artisan products

        2. Eco-tourism

IV.  Wine Industry

     A. Development of the Sonoma County wine industry

     B. Wine regions of Sonoma County

     C. Wineries and wine tasting

V.   The Business of Tourism

     A. Economic importance of tourism in Sonoma County

     B. Businesses that make up the tourism industry

     C. Tourism bureaus

        1. Sonoma County Visitors Bureau

        2. Santa Rosa Convention and Visitors Bureau

        3. Sonoma County Lodging Association

        4. Chambers of Commerce

        5. Regional and trade associations

     D. Marketing and sales

     E. Being an ambassador for Sonoma County

        1. Skills and attributes

        2. Being a resource

        3. Ability to sell the county

VI.   Resources

     A. Trade publications

     B. Internet

     C. Tourism bureaus

Assignments:

Representative assignments:

1. Reading, approximately 15-20 pages weekly

2. Resource notebook: compile information on 20-30 tourism venues in Sonoma County

3. Develop a map log of event locations and attractions

4. Interview a representative of one tourism bureau and write a 2-3 page summary of

  the bureau's functions and contributions.

5. Create an itinerary for a hypothetical visitor to Sonoma County and

  present orally in class.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 10 - 20%
Interview summary
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 30 - 50%
Map log; itinerary
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 10 - 20%
Resource notebook
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 20 - 30%
Oral presentation and attendance and participation in class activities

Representative Textbooks and Materials:

Sonoma County Tourism:  Certified Tourism Ambassador Package Version 09.12.01.  Note that once opened, it cannot be returned.  Keep the code for your "free" CTA certification.

Instructor prepared materials.

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