SRJC Course Outlines

8/14/2020 1:25:02 PMGD 54 Course Outline as of Fall 2014

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  GD 54Title:  BEG PG LAYOUT & AD DESIG  
Full Title:  Beginning Page Layout and Advertising Design
Last Reviewed:4/14/2014

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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This course focuses on effective design techniques for page layout and advertising.  Students will use industry-standard page layout and photo manipulation software to develop creative solutions to a variety of design situations including: business systems, advertisements, brochures, and multi-page newsletters.

Prerequisites/Corequisites:
Course Completion or Current Enrollment in CS 72.11A and GD 51


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course focuses on effective design techniques for page layout and advertising.  Students will use industry-standard page layout and photo manipulation software to develop creative solutions to a variety of design situations including: business systems, advertisements, brochures, and multi-page newsletters.
(Grade Only)

Prerequisites:Course Completion or Current Enrollment in CS 72.11A and GD 51
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2010Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1.   Create layout solutions by applying design techniques and principles.
2.   Utilize grid structure and page design conventions to create effective layouts for multi-page documents.
3.   Solve basic design problems related to advertising layout by applying advertising guidelines and design principles.
 

Objectives: Untitled document
Upon completion of the course, students will be able to:
1. Use design techniques and principles to create successful page layouts.
2. Apply the rules of advertisement design to produce an eye-catching print advertisement according to media kit specifications.
3. Produce multi-page layouts that are structured, organized and visually interesting.
4. Create an effective multi-page layout using a column grid structure that incorporates text and illustrations in a multi-column format and apply design principles, text refinements and visual interest techniques to it.

Topics and Scope
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1. Using page layout design concepts to create effective designs
   a. Contrast
   b. Alignment
   c. Proximity
   d. Repetition
2. Establishing hierarchy in content to enhance visual communication
3. Using white space to define relationships and establish visual groups
4. Using creative design and layout strategies
   a. To communicate an impression
   b..To develop a successful business system
5. Introduction to advertisement design
   a. Standards
   b. Layout techniques
   c. Branding
   d. Campaigns
   e. Placement
6. Downloading and utilizing media kits to establish layout and design criteria
7. Hierarchy in advertisement design
   a. Headline
   b. Subhead
   c. Body copy
8. Creating dynamic typographic headlines and readable content in advertisements
9. Selecting, manipulating and cropping images for advertisement design
10. Combining images and type to reinforce a message in print advertisements
11. Working with text and images to create a single page layout
12. Introduction to newsletter design: anatomy of a newsletter
13. Grid theory
     a. Exploration of grid and column structures
      b. Applications to text and image layout
14. Page layout concepts for multi-page documents: design techniques for effective newsletters
15. Newsletter design components: adding visual interest and organization to multi-page
documents
16. Readability, text refinements and proofreading for newsletters
17. Newsletter design
     a. Selecting, importing and integrating images
     b. Integrating photos into a newsletter design
18. Developing a theme for a newsletter by using repetition
19. Using master pages and style sheets to create consistency and unity in multi-page documents
20. Creating duotones and importing them into a multi-page design
21. Creating electronic Portable Document File (PDF) newsletters for distribution on the web

Assignments:
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1. 3-6 quizzes and final exam
2. Using the software, typography standards, and other production skills to create professional looking designs for:
   a. Creative business system with logo
   b. Newspaper or magazine advertisement
   c. Trifold brochure
   d. Four-page newsletter with masthead and mailer
   e. An online design journal illustrating examples of advertisement design, multi-page designs, visual interest techniques (borders, page number designs, separators, lines, drop capitals, end caps, dividers, dingbats), forms, image/text integration, strong typographic headlines, readable text type, image wraparound design or text shape, newsletter mastheads, column layouts
3. Group discussion and critique of student designs
4. 10-15 pages per week of reading

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Creating design solutions for business systems, magazine advertisement, trifold brochure and 4-page newsletter.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
25 - 45%
Business system, magazine advertisement, tri-fold brochure, 4-page newsletter and online design journal
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
3-6 quizzes and final exam
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 15%
Class participation in discussion and critiques


Representative Textbooks and Materials:
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Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers. Samara, Timothy. Rockport Publishers: 2011.

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