| 2/5/2025 7:57:29 AM |
| New Course (First Version) |
| CATALOG INFORMATION
|
| Discipline and Nbr:
BMG 104 | Title:
INNOVATION & CREATIVITY |
|
| Full Title:
Innovation, Creativity, and Change |
| Last Reviewed:4/8/2013 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
| Minimum | 1.50 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 1.50 | | Contact Total | 26.25 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations. Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Schedule of Classes Information
Description:
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Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations. Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.
(Grade Only)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1) Identify the various styles of successful innovators
2) Illustrate the global trends behind new product successes
3) Employ techniques to inspire personal creativity
4) Demonstrate idea generation to support their entrepreneurial venture
Topics and Scope
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1) Discovering opportunities
a. Timing
b. Investigating potential growth opportunities
2) Finding insight
a. Research and marketing intelligence
b. Trend spotting
3) Generating Ideas
a. Analysis
b. Interviewing, focus groups, data mining
4) Blueprinting ideas
a. Sources of inspiration
b. Identifying quality ideas
c. Planning steps
5) Assessing and testing ideas
a. Benchmarking, testing, and assessment
b. Estimating potential
6) Road to Innovation
a. Learning from failure
b. Seven Deadly Sins
7) Innovation landscape
a. Creative success stories
b. Biographies
Assignments:
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1) 3 to 5 written creativity exercises
2) Analysis of social and cultural trends
3) 3 to 5 short presentations
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
40 - 60% |
| Creativity exercises | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 30% |
| Analysis of social and cultural trends | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
20 - 30% |
| Short presentations | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 0% |
| None | |
Representative Textbooks and Materials:
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Little Black Book of Innovation, by Scott D. Anthony, Harvard Business Review Press, 2011
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