SRJC Course Outlines

6/13/2024 1:14:29 AMMEDIA 4 Course Outline as of Fall 2013

Changed Course

Discipline and Nbr:  MEDIA 4Title:  INTRO/MASS COMMUNICATION  
Full Title:  Introduction to Mass Communication
Last Reviewed:1/28/2019

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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Overview of the history, structure, function and influence of print, electronic, and digital media and their support industries.


Recommended Preparation:
Eligibility for ENGL 1A

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Overview of the history, structure, function and influence of print, electronic, and digital media and their support industries.
(Grade or P/NP)

Recommended:Eligibility for ENGL 1A
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Fall 1981
CSU GE:Transfer Area Effective:Inactive:
 C1ArtsFall 1981
IGETC:Transfer Area Effective:Inactive:
 3AArtsFall 1981
CSU Transfer:TransferableEffective:Fall 1981Inactive:
UC Transfer:TransferableEffective:Fall 1981Inactive:
 CID Descriptor: JOUR 100 Introduction to Mass Communications SRJC Equivalent Course(s): MEDIA4

Certificate/Major Applicable: Both Certificate and Major Applicable


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1.  Evaluate the historical development of the print, electronic, and digital media.
2.  Analyze the economic, social, technological, and aesthetic impacts of the media on culture.
3.  Critically analyze the ways in which the media have influenced mass consciousness.
4.  Gather, identify, and interpret mass media overt and covert messages.
5.  Demonstrate a critical understanding of media's impact on their daily lives.

Topics and Scope
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I. General Introduction to the Mass Media in Western and Non-Western
   A. The theory of mass communication
      1. The process of communication
      2. Media convergence
      3. Comparative media systems -- theories of the press
      4. Historical, economic and geographical influence on
         communication content and structure
      5. Cultural domination
      6. Differences between interpersonal and mass communication theory
   B. The history of mass communication
       1. Print as the first mechanical mass media
       2. The language of photography
       3. Electronic communication
       4. Digital communication
   C. The effects of mass communication
      1. The social effects of the media
          a. Cultural -- racial, ethnic, and gender perception
          b. Individual -- personal needs, identity, and attitudes
       2. Audience fragmentation
       3. The aesthetic effects of the media
       4. The relationship between media and politics
       5. The strategies for critical awareness and visual literacy
       6. Overt vs. covert messages: identification and interpretation
II.  Electronic Communications
    A. Radio
       1. History of radio
       2. The unrealized potential of radio drama
       3. Advertising and radio
       4. News and radio
       5. Education and radio
       6. Government and radio
       7. International radio
       8. Radio production techniques
    B. Television
       1. History of television
       2. Television genres
       3. Gender and racial stereotypes
       4. Film and television
       5. Advertising and television
       6. Journalism and the TV photo-essay
       7. Education and television
    C. Film
       1. History of film
       2. Film genres
       3. Synergy
       4. Branding
III.  Digital Communication -- the Internet
     A. History of the internet's development
     B. Examination of uses
        1. Email, Instant Messaging, Skype
        2. Online communities
        3. E-Commerce
        4. News and information
        5. Entertainment downloading
        6. Facebook, Twitter, Tumbler, and emerging social networks
     C. Impact on society
        1. "Global Village"
        2. Evolving language -- emoticons and online lingo
        3. Online education
        4. Telecommuting
        5. Social relationships
        6. Journalism and the internet
        7. Advertising on the internet
        8. Convergence: radio, magazines, TV, movies, music, ebooks
        9. Blogging
      10. File-sharing and piracy
     D. Wireless Web (mobile technology) and the Evernet
IV.  Popular Music as Communication
V.  Legal Responsibilities of the Mass Media
        1. The five rights of the First Amendment
        2. The legal obligations of the mass media: privacy,
            pornography, copyright and freedom of information

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1.  30-40 pages of assigned weekly readings from the text.
2.  2-4 in-class exams, including a final.
3.  2-4 writing assignments of 3-5 pages each, such as:
     a.  An assignment demonstrating understanding and application of mass
          communication theory to print advertisements.
     b.  An assignment critically analyzing persuasive techniques in
          television advertisements.
     c.  An assignment demonstrating awareness of mass communication theory
          related to the process of political campaigning via the media.
     d.  An assignment analyzing the underlying cultural mythology of a
          secular icon of contemporary American culture.
     e.  An assignment evaluating social relationships and the internet.
      f.  An assignment evaluating propaganda in advertising and journalism.
     g.  An assignment evaluating editorial bias in print, radio, television and internet
     h.  An analysis of cultural, ethnic, racial and gender portrayals on
      i.  A comparative essay on news, political, editorial, advertising, or
         entertainment content of Western and Non-Western countries.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
25 - 50%
Written homework, term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
45 - 65%
Multiple choice, true/false, matching items, completion, essay exams
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 15%
Class participation, group work

Representative Textbooks and Materials:
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The Dynamics of Mass Communications:  Media in Transition, 11th edition.  Dominick,  J.  McGraw Hill:  2010
Hanson, R. E.  Mass Communication:  Living in a Media World.  "The Press Effect," 3rd edition.  CQ Press:  2010
Introduction to Mass Communication:  Media Literacy and Culture, 6th edition.  Baran, S.  McGraw-Hill:  2009
The Media of Mass Communication, 10th edition.  Vivian,  J.  Allyn & Bacon:  2010

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