SRJC Course Outlines

9/23/2023 7:36:00 AMGD 20 Course Outline as of Summer 2011

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  GD 20Title:  INTRO TO TYPOGRAPHY  
Full Title:  Introduction to Typography and Letterforms
Last Reviewed:10/8/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled2.5017.5 max.Lecture Scheduled43.75
Minimum3.00Lab Scheduled1.504 min.Lab Scheduled26.25
 Contact DHR0 Contact DHR0
 Contact Total4.00 Contact Total70.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  87.50Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Development of practical and visual skills for using type in effective graphic communication. Includes terminology, survey of typefaces, design basics, advanced typography skills and computer production techniques.

Prerequisites/Corequisites:


Recommended Preparation:
Course Completion of CS 72.11A ( or CIS 73.41A)

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Development of practical and visual skills for using type in effective graphic communication. Includes terminology, survey of typefaces, design basics, advanced typography skills and computer production techniques.
(Grade Only)

Prerequisites:
Recommended:Course Completion of CS 72.11A ( or CIS 73.41A)
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2009Inactive:
 
UC Transfer:TransferableEffective:Fall 2009Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1. Produce type on the desktop.
2. Recognize and use 24 popular typefaces.
3. Utilize typographic terminology and measurements.
4. Apply the principles of readability/legibility to produce effective design projects.
5. Design and produce effective typography layouts.
6. Generate typographic design projects from concept to completion.

Topics and Scope
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1.   History of type and printing
2.   Anatomy of letterforms
     a.  Fonts and families
     b.  Type
3.   Desktop publishing on the Mac and PC using font technology
4.   Type measurements:  points and picas
5.   Type arrangements and terminology
     a.  Type spacing: tracking, kerning, line spacing, letter spacing, word spacing
     b.  Refinements: widows, orphans, rivers, type color
6.   Design principles, layout techniques
     a.  Designing for text and headlines
     b.  Condensed, expanded and display type
7.   Selecting type:  creating concord and contrast
8.   Readability and legibility
     a.  Designing for maximum effectiveness
     b.  Targeting particular audiences
9.   Concept to completion: putting together a graphics project
10. Typographical details
     a.  Headlines and subheads
     b.  Pull quotes
     c.  Captions
     d.  Line breaks and hyphenation
     e.  Grid theory
11. Introduction to basic advertising design from the desktop to the market
12. Preparing files for high quality output
13. Typographical refinements
     a.  Small caps
     b.  Old style figures
     c.  Ligatures
     d.  Open type
14. Punctuation
     a.  Correct usage
     b.  Hanging punctuation
     c.  Punctuation style and refinements
15. Special effects
      a.  Alternative characters
     b.  Initial caps
     c.  Ornaments
     d.  Dingbats and picture fonts
16. Proofreading and correcting copy
17. Quality and avoiding the pitfalls of amateur publishing
18. Trends in type

Assignments:
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1.    Class project of illustrations done with letter forms.
2.    Three versions of the same totally typographic ad: one font, one size; one font, different sizes and faces; two fonts, different sizes and faces.
3.    Create a typographic headline for a publication.
4.    Three two-color totally typographic ads (including rules and dingbats).
5.    Font cards series.
6.    Typebook: collected digital images that represent the alphabet.
7.    Concept portfolio of nine thumbnails for each assignment, rough sketches, workflow/budget, and time sheet.
8.    Design journal showing examples of lettermarks, logos, and type in use.
9.    Read 15 to 20 pages per week.
10.  Midterm and final exam.
11. In class critiques.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Class project, concept portfolio, design journal
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 60%
Typographic ads, Typographic headline, font cards, typebook
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 40%
Midterm; Final Exam: Matching items, completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Attendance and participation in class critiques.


Representative Textbooks and Materials:
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The Non-Designer's Type Book, Robin Williams, Addison-Wesley, 2008.

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