12/27/2024 1:20:46 AM	APGR 15 Course Outline as of Fall 2010	Inactive Course
CATALOG INFORMATION
Discipline and Nbr:  APGR 15	Title:  HISTORY GRAPHIC DESIGN
Full Title:  History of Graphic Design
Last Reviewed:3/12/2007

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		17.5 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  APGR 55

Catalog Description:

Exploration of the development of graphic design. A broad survey of notable stages and accomplishments in the evolution of graphic design from prehistory to the present. Examines how, through the centuries, particular cultures, movements, works and individuals affect graphic design today.  

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

Exploration of the development of graphic design. A broad survey of notable stages and accomplishments in the evolution of graphic design from prehistory to the present. Examines how, through the centuries, particular cultures, movements, works and individuals affect graphic design today.  

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
	C1	Arts		Spring 2008	Fall 2010
IGETC:	Transfer Area			Effective:	Inactive:
	3A	Arts		Spring 2008	Fall 2010
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon completion of this course, the student will be able to:

1. Evaluate and interpret the content of our present graphic and visual

communications environment through understanding the sources of modern

graphic design.

2. Analyze and describe past graphic design movements styles as they

reflect the culture of various periods from prehistory to modern times.

3. Examine how our lives are influenced by our relationship to the graphic

and visual communications environments around us.

4. Develop ideas for new design through exposure to alternative graphic

and visual design styles.

5. Locate and utilize resources from graphic design history.

6. Evaluate the multicultural and gender influences on Western design by

identifying global contributions.  

Topics and Scope

I.   Introduction

    A. Essence of graphic design

       1. Bring order and clarity to information

       2. Give visual form to ideas and concepts

       3. Store knowledge in graphic form

       4. Give expression and feeling to artifacts that document human

          experience

    B. Origin of the term "graphic design"

    C. Importance of being literate in the history of the profession

II.   Graphic Design: The Visual Message from Prehistory through the

    Medieval Era

    A. The invention of writing

    B. Alphabets

    C. Middle Eastern contributions

    D. Asian contributions

    E. Illuminated manuscripts

III.  Origins of European Typography and Design for Printing

    A. Printing comes to Europe

    B. The German illustrated book

    C. Renaissance graphic design

    D. Eighteenth century typographic originality

IV. The Industrial Revolution: Impact of Industrial Technology upon

    Visual Arts

    A. Arts and Crafts movement and its heritage

    B. Art Nouveau

    C. Genesis of twentieth century design

V.  Modernist Era: Graphic Design in the First Half of the Twentieth

    Century

    A. Influence of modern art

    B. Pictorial modernism

    C. New language of form

    D. The Bauhaus and the new typography

    E. Modern movement in America

VI.  Age of Information: Graphic Design in the Global Village

    A. International typographic style

    B. The New York School

    C. Corporate identity and visual systems

    D. Conceptual image

    E. National visions within a global dialogue

       1. Japan

       2. Latin America and the Hispanic contribution

    F. Postmodern design

    G. Women in graphic design

    H. Digital revolution and beyond  

Assignments:

Representative assignments:

1. Locate and compile examples of visual/graphic communication from each

  of the 5 major eras discussed.

2. Compile an annotated bibliography of research resources.

3. Field trip (will replace one day of class lecture).

4. Report on class field trip (3-5 pages).

5. Term paper (6-10 pages, illustrated).

6. Midterm; final exam.

7. Reading: 25 - 40 pages per week.

8. Weekly reading reports, 2-3 pages each.  

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 40 - 60%
Term papers, Annotated bibliography; reports.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 5 - 10%
Locate and compile examples
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 30 - 50%
Multiple choice, Completion, Short answer; essay.
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 5 - 10%
Attendance and participation

Representative Textbooks and Materials:

Meggs' History of Graphic Design. Alston W. Purvis. John Wiley & Sons,

Inc., 2005.

Graphic Design: A History. Alain Weill. Harry N. Abrams, Inc., 2004.

Objects of Desire: Design and Society, 1750-1980. Adrian Forty. Thames &

Hudson Limited, 1986.

The Total Package: The Evolution and Secret Meanings of Boxes, Bottles,

Cans and Tubes. Thomas Hine. DIANE Publishing Company, 2001.

The Machine Age in America. Richard Guy Wilson. Harry N. Abrams, 1986.

Instructor prepared materials.  

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