12/22/2024 3:32:10 AM	WINE 131 Course Outline as of Fall 2012	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  WINE 131	Title:  WINE IND EVENT PLANNING
Full Title:  Wine Industry Event Planning
Last Reviewed:12/12/2023

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.50	Lecture Scheduled	1.50		17.5 max.	Lecture Scheduled	26.25
Minimum	1.50	Lab Scheduled	0		4 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	1.50			Contact Total	26.25
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  52.50

Total Student Learning Hours: 78.75

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  AG 178

Catalog Description:

An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a major Northern California wine competition and public wine tasting.

Prerequisites/Corequisites:

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a major Northern California wine competition and public wine tasting.

(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon completion of this course, students will be able to:

1.   Arrange the priorities in planning wine competitions and public winetastings.

2.   Evaluate judges, staff, and volunteers for wine competitions and public winetastings.

3.   Manage the logistics of wine competitions and public winetastings.

4.   Schedule the tasks for wine competitions and public winetastings.

5.   Explain the methodologies of wine competitions and public winetastings to staff and volunteers.

6.   Tally the outcome and winners of a wine competition.

7.   Critique and evaluate the work of volunteers and paid staff at wine competitions and public winetastings.

8.   Appraise the success and outcome of wine competitions and public winetastings from both financial and public relations points of view.

Topics and Scope

1.  Wine Competition Planning

   a. Prioritizing by time

   b. Prioritizing by importance

2.  Evaluating Prospective Staff for a Public Winetasting

   a. Volunteers

   b. Judges

   c. Paid staff

3.  Managing the Logistics

   a. Selecting vendors

   b. Soliciting donations

   c. Delegating authority

   d. Methods of staying organized

4.  Scheduling Tasks

   a. Facility use

   b. Deliveries

   c. Volunteers

5.  Communicating with Staff

   a. Explaining methodologies

   b. Need-to-know

   c. Written expectations

6.  Winners and Results

   a. Tabulation

      1. Speed

      2. Accuracy

   b. Spreading the news

      1. Internal

      2. Published results

      3. Press releases

7.  Evaluating Staff Performance

   a. Written critique

   b. Management review

   c. Staff feedback

   d. Planning for next year

8.  What Makes a Successful Event?

   a. Entries

   b. Judging results

   c. Financial

   d. External perception

      1. Wineries

      2. General public

9.  Public Winetasting Planning

   a. Prioritizing by time

   b. Prioritizing by importance

10. Managing the Logistics of Public Winetasting

   a. Selecting vendors

   b. Soliciting donations

   c. Delegating authority

   d. Methods of staying organized

11. Scheduling Tasks

   a. Facility use

   b. Transportation

   c. Deliveries

   d. Volunteers

12. Communicating with Staff

   a. Explaining methodologies

   b. Need-to-know

   c. Written expectations

   d. Rewards and positive reinforcement

13. Public Relations and Marketing

   a. Media

      1. Press releases

      2. Advertising

      3. Flyers

      4. News stories

   b. Timing

      1. Internal

      2. Publishing

14. Ticket Sales

   a. Box office options

   b. Online sales

   c. Same day sales

15. Planning for the Following Year

Assignments:

1.  10-20 pages of reading per week along with a 1-2 page summary of each reading assignment as written homework.

2.  Participation in wine event activities is evaluated in mock situations in the classroom and then after live events.   

3.  Students research wine events on the Internet and report on their findings.  Using that information, they design and price their own events for a fictional or real winery as homework problems.

4.  Students research wine competitions and trade associations to learn  how to readily access this information in their careers and write a  three page report as written homework.

5.  Final exam

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 25 - 50%
Written homework based on reading assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 25%
Homework problems of researching about wine events
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 30 - 50%
Participation in events or mock events
Exams: All forms of formal testing, other than skill performance exams.		Exams 10 - 25%
Final exam includes multiple choice, true/false, completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 10%
Attendance and participation

Representative Textbooks and Materials:

Event Planning:  The Ultimate Guide to Successful Meetings, by: Judy Allen, Second Edition. John Wiley and Sons, 2009.

Instructor prepared materials

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