SRJC Course Outlines

5/18/2024 6:36:50 PMGD 54 Course Outline as of Fall 2010

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  GD 54Title:  BEG PG LAYOUT & AD DESIG  
Full Title:  Beginning Page Layout and Advertising Design
Last Reviewed:9/14/2020

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled2.5017.5 max.Lecture Scheduled43.75
Minimum3.00Lab Scheduled1.504 min.Lab Scheduled26.25
 Contact DHR0 Contact DHR0
 Contact Total4.00 Contact Total70.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  87.50Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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This course focuses on effective design techniques for page layout and advertising.  Students will use industry-standard page layout and photo manipulation software to develop creative solutions to a variety of design situations including:  resumes, advertisements, multi-page newsletters and forms.  (Formerly taught as APGR 52B)

Prerequisites/Corequisites:
Course Completion of CS 72.11A and CS 70.11A and GD 51; OR Course Completion of APGR 51A


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course focuses on effective design techniques for page layout and advertising.  Students will use industry-standard page layout and photo manipulation software to develop creative solutions to a variety of design situations including:  resumes, advertisements, multi-page newsletters and forms.  (Formerly taught as APGR 52B)
(Grade Only)

Prerequisites:Course Completion of CS 72.11A and CS 70.11A and GD 51; OR Course Completion of APGR 51A
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2010Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1. Use design techniques and principles to create successful page layouts.
2. Apply the rules of advertisement design to produce an eye-catching print advertisement
   according to media kit specifications.
3. Produce multi-page layouts that are structured, organized and visually interesting.
4. Create an effective multi-page layout using a column grid structure that incorporates text and
    illustrations in a multi-column format and apply design principles, text refinements and visual
    interest techniques to it.
5. Create complex forms using rules and shading that are visually attractive and easy to
    understand.

Topics and Scope
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1. Using page layout design concepts
   a. Contrast
   b. Alignment
   c. Proximity
   d. Repetition to create effective designs.
2. Establishing hierarchy in content to enhance visual communication
3. Using white space to define relationships and establish visual groups
4. Using creative design and layout strategies to communicate an impression
   a. Writing effective resumes
   b. Designing innovative resumes
5. Introduction to advertisement design
   a. Standards
   b. Layout techniques
   c. Branding
   d. Campaigns
   e. Placement
6. Downloading and utilizing media kits to establish layout and design criteria.
7. Hierarchy in advertisement design
   a. Headline
   b. Subhead
   c. Body copy
8. Creating dynamic typographic headlines and readable content in advertisements
9. Selecting, manipulating and cropping images for advertisement design
10. Combining images and type to reinforce a message in print advertisements
11. Working with text and images to create a single page layout
12. Functional design: how to create attractive, easy-to-read forms
13. Introduction to newsletter design: anatomy of a newsletter
14. Grid theory
     a. Exploration of grid and column structures
      b. Applications to text and image layout.
15. Page layout concepts for multi-page documents: design techniques for effective newsletters
16. Newsletter design components: adding visual interest and organization to multi-page
documents
17. Readability, text refinements and proofreading for newsletters
18. Newsletter design
     a. Selecting, importing and integrating images
     b. Integrating photos into a newsletter design
19. Developing a theme for a newsletter by using repetition
20. Using master pages and style sheets to create consistency and unity in multi-page documents
21. Creating duotones and importing them into a multi-page design
22. Creating electronic PDF newsletters for distribution on the web

Assignments:
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1. Creative one-page résumé
2. Newspaper or magazine advertisement
3. Annual report page design and accompanying form
4. Four-page newsletter with masthead and mailer
5. A design journal illustrating examples of advertisement design, multi-page designs, visual
   interest techniques (borders, page number designs, separators, lines, drop capitals, end caps,
   dividers, dingbats), forms, image/text integration, strong typographic headlines, readable text
   type, image wraparound design or text shape, newsletter mastheads, column layouts
6. Midterm and final exam, some objective, some short answer.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Creating design solutions for resume, newspaper and magazine advertisement, annual report page and newsletter.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 40%
Using the software, typography standards, and other production skills to create professional comprehensives of resume, newspaper and magazine advertisement, annual report page, form, and newsletter.
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Objective tests and problem solving.
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 15%
Class participation in discussion and critiques


Representative Textbooks and Materials:
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Basics of Design: Layout and Typography for Beginners, Graham, Lisa. Cengage Learning:
2001 (classic)

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