Upon completion of the course, students will be able to:
1. Evaluate and interpret the content of our present graphic and visual communications environment through understanding the sources of modern graphic design.
2. Analyze and describe past graphic design movements styles as they reflect the culture of various periods from prehistory to modern times.
3. Examine how our lives are influenced by our relationship to the graphic and visual communications environments around us.
4. Develop ideas for new design through exposure to alternative graphic and visual design styles.
5. Locate and utilize resources from graphic design history.
6. Evaluate the multicultural and gender influences on Western design by identifying global contributions.
A. Essence of graphic design
1. Bring order and clarity to information
2. Give visual form to ideas and concepts
3. Store knowledge in graphic form
4. Give expression and feeling to artifacts that document human experience
B. Origin of the term "graphic design"
C. Importance of being literate in the history of the profession
II. Graphic Design: The Visual Message from Prehistory through the Medieval Era
A. The invention of writing
C. Middle Eastern contributions
D. Asian contributions
E. Illuminated manuscripts
III. Origins of European Typography and Design for Printing
A. Printing comes to Europe
B. The German illustrated book
C. Renaissance graphic design
D. Eighteenth century typographic originality
IV. The Industrial Revolution: Impact of Industrial Technology upon Visual Arts
A. Arts and Crafts movement and its heritage
B. Art Nouveau
C. Genesis of twentieth century design
V. Modernist Era: Graphic Design in the First Half of the Twentieth Century
A. Influence of modern art
B. Pictorial modernism
C. New language of form
D. The Bauhaus and the new typography
E. Modern movement in America
VI. Age of Information: Graphic Design in the Global Village
A. International typographic style
B. The New York School
C. Corporate identity and visual systems
D. Conceptual image
E. National visions within a global dialogue
2. Latin America and the Hispanic contribution
F. Postmodern design
G. Women in graphic design
H. Digital revolution and beyond
1. Daily in-class, hands-on exercises relating to subject material under discussion.
2. Compile an annotated bibliography of research resources.
3. Field trip (will replace one day of class lecture).
4. Report on class field trip (3-5 pages).
5. Term paper (6-10 pages, illustrated) with annotated bibliography of research resources.
7. Final exam
8. Reading: 25 - 40 pages per week.
9. Multiple choice quizzes on the reading.
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
40 - 60%
|Term paper with annotated bibliography; field trip report.||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
5 - 10%
|Locate and compile examples - for the term paper.
In class design exercises relating to current topic.||
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
0 - 0%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
30 - 50%
|Quizzes on the reading, multiple choice final exam, midterm.||
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
5 - 10%
|Attendance, participation in daily discussions||
Meggs' History of Graphic Design. Alston W. Purvis. John Wiley & Sons, Inc., 2005.
Graphic Design: A History. Alain Weill. Harry N. Abrams, Inc., 2004.