SRJC Course Outlines

5/24/2024 5:43:49 AMGD 65 Course Outline as of Spring 2010

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  GD 65Title:  GRAPHIC DESIGN BUSINESS  
Full Title:  Business of Graphic Design
Last Reviewed:12/10/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled04 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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A course designed to prepare the graphic design student for interacting with business.  Provides the information necessary to develop accurate bids, schedule projects, keep accurate records, establish a freelance business, legally understand taxes, and work with clients, vendors, and colleagues in a professional manner. (Formerly APGR 65)

Prerequisites/Corequisites:
Course Completion of GD 51


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
A course designed to prepare the graphic design student for interacting with business.  Provides the information necessary to develop accurate bids, schedule projects, keep accurate records, establish a freelance business, legally understand taxes, and work with clients, vendors, and colleagues in a professional manner. (Formerly APGR 65)
(Grade Only)

Prerequisites:Course Completion of GD 51
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Spring 2010Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1.  Compute studio rate, develop a brief, and draft a letter of agreement.
2.  Estimate time and calculate job cost for a client.
3.  Prepare a workflow schedule for completion of graphics jobs.
4.  Develop and present competitive bids for graphics jobs.
5.  Outline and describe the steps needed for setting up a freelance business.
6.  Make use of State Board of Equalization and IRS (Internal Revenue Service) regulations as they apply to a freelance graphics business.

Topics and Scope
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1.    Introduction to the business of graphic design
2.    Goal setting for the freelance designer
3.    Setting up a freelance studio
      a.  Signing leases
      b.  Getting insurance
      c.  Purchasing equipment
4.    Estimating studio rates
5.    Writing up bids, proposals, and letters of agreement
6.    Marketing and selling graphic design projects
7.    Presenting to clients
8.    Creating effective work flows and managing paperwork
9.    Working with employees, clients, and co-workers
10.  Managing business finances including taxes
11.  Creating effective self promotions

Assignments:
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Research and writing assignments:
1.  Market analysis
2.  Freelance studio set up research
3.  Calculate studio rate
4.  Brief, proposal, and letter of agreement
5.  Work flow system
6.  Time management system
7.  Money and tax management system
8.  Self-promotions and marketing
9.  Read 20 pages per week of textbook and instructor materials
 
Projects:
1.  Business plan (based on research and writing assignments)
2.  Business forms packet including business card, request for a printer estimate, proposal work sheet, how-we-work brochures, time sheet, and invoice
3.  Self promotions piece
 
Quizzes:
6 quizzes on reading materials

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
30 - 50%
Research reports including market analysis and business plan.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 30%
Brief, proposal, self-promotions and marketing. Studio set up project.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 50%
Work flow, time management system , money management system, business forms package
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 30%
True false, multiple choice quizzes
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Participation in the class, critique of promotional materials.


Representative Textbooks and Materials:
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Instructor prepared materials
The Business Side of Creativity:  The Complete Guide to Running a Small Graphic Design or Communications Business, by Cameron S. Foote, et al.  3rd ed., W. W. Norton & Company, Inc., 2006.

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