12/27/2024 2:18:07 AM	GD 59 Course Outline as of Fall 2009	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  GD 59	Title:  PACKAGE DESIGN
Full Title:  Package Design Techniques
Last Reviewed:2/10/2014

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	2.50		17.5 max.	Lecture Scheduled	43.75
Minimum	3.00	Lab Scheduled	1.50		4 min.	Lab Scheduled	26.25
		Contact DHR	0			Contact DHR	0
		Contact Total	4.00			Contact Total	70.00
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  87.50

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.

Prerequisites/Corequisites:
Course Completion of GD 51 and GD 52 and APGR 52B

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.

(Grade Only)
Prerequisites:Course Completion of GD 51 and GD 52 and APGR 52B
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2009	Inactive:	Fall 2014
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon completion of the course, students will be able to:

1.  Apply principles of design and typography to practical package design projects.

2.  Plan package design projects to print out on high-end digital printers.

3.  Utilize digital color prints and hand building skills to create professional quality comprehensives.

4.  Plan package design projects that can be printed in spot color, four-color process, and include specialty processes.

5.  Apply FDA (Food & Drug Administration) requirements to packages.

Topics and Scope

1.   Historical background of packaging

     a.  Development of food preservation

     b.  Creation of the box

2.   Digital output and hand skills for creating package designs

3.   Effectively communicating on a three-dimensional surface

      a.  Gestalt theory

     b.  Template design

     c.  Functional form

4.   Building a mock-up that sells a concept to a client

5.   Creating special processes in the design studio

6.   Creating a two-dimensional template for a three-dimensional package

7.   Creating effective wine packaging

8.   Creating effective self-promotional packaging using parody

9.   Creating packaging for music and gaming industry

10. Designing point of purchase displays

11. Exploring a career in package design

Assignments:

1.  10 reading assignments of 10 to 15 pages each

2.  10 quizzes on reading assignments

3.  Case study box to be created in class

4.  Food packaging in the form of a box

5.  Self-promotions using a parody of a popular package

6.  Wine label design with special processes

7.  Promotional CD packaging or packaging for a new video or computer game

8.  Group Project: Packaging and identity for business or product (i.e. Hotel)

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 25 - 40%
10 quizzes; Designs for effective communication on a 3D space
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 25 - 40%
Packaging mock-ups: case study, food packaging; Self promotion parody; Wine label; CD/Video packaging; Business or product identity
Exams: All forms of formal testing, other than skill performance exams.		Exams 10 - 20%
True false, multiple choice
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 15%
Class participation

Representative Textbooks and Materials:

Exploring Package Design, Chuck Groth.  Cengage Learning:  2006.

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