SRJC Course Outlines

2/25/2024 12:43:53 AMFLORS 108 Course Outline as of Summer 2010

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  FLORS 108Title:  RETAIL FLORIST DISPLAY  
Full Title:  Display and Merchandising for Retail Florists
Last Reviewed:3/28/2022

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.00Lecture Scheduled1.0017.5 max.Lecture Scheduled17.50
Minimum1.00Lab Scheduled.506 min.Lab Scheduled8.75
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  35.00Total Student Learning Hours: 61.25 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.

Prerequisites/Corequisites:
Course Completion of FLORS 83A


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Visual merchandizing and display for retail florists. Presentation of the purpose, principles, fixtures and accessories for effective visual merchandising used by successful retail florists.
(Grade or P/NP)

Prerequisites:Course Completion of FLORS 83A
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon successful completion of this course, the student will be able to:
1. Discuss the purpose of display in a retail floristry business.
2. Analyze the elements and principles of floral display that create effective and customer-friendly merchandizing.
3. Locate and utilize flowers and floral materials, fixtures, props and accessories to create an appealing and effective floral merchandise display.

Topics and Scope
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I. Purpose of Display
   A. Generate sales
   B. Showcase product
   C. Create image
   D. Educate consumer
II. Types of Display
   A. Display windows
   B. In-store display
   C. In-refrigerator displays
III. Elements of Display
   A. Balance
   B. Emphasis
   C. Scale
   D. Depth
   E. Scale proportion
   F. Rhythm
   G. Merchandise
   H. Color
   I.   Motion
   J.  Signage
   K. Customer-friendliness
IV. Display Fixtures
   A. Shelving
   B. Lighting
   C. Moveable vs. fixed displays
V. Props and Accessories
   A. Furniture
   B. Pedestals
   C. Fabric
   D. Artwork
   E. Signage
   F. Foam core

Assignments:
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1. Attend field trip to view window display in a local mall.
2. Critique in-class display.
3. Set up floral displays using different themes.
4. Assemble portfolio, including photos of display projects with accompanying journal entries listing materials and describing principles and elements of displays.
5. Final project: Design and construct large, thematic display set-up, with props and flowers.
6. Read 5-10 pages per week.
7. Write summary of visitation and viewing visual merchandise at three retail businesses.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 20%
Short written summaries of visitations
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
70 - 80%
Displays; portfolio.
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 20%
Field trip, attendance, and participation in critique.


Representative Textbooks and Materials:
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Instructor prepared materials.

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