12/21/2024 5:35:06 PM	CUL 256.3 Course Outline as of Fall 2009	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  CUL 256.3	Title:  INTRO FOOD/BEVERAGE OPS
Full Title:  Introduction to Food and Beverage Operations
Last Reviewed:2/3/2020

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.00	Lecture Scheduled	1.00		17.5 max.	Lecture Scheduled	17.50
Minimum	1.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	1.00			Contact Total	17.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  35.00

Total Student Learning Hours: 52.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  CULT 256.3

Catalog Description:

Provides an introduction to the management of food and beverage operations in a variety of environments, including hotels, restaurants and catering businesses. Introduces principles of revenue, profit and cost controls; employee recruiting and training; menu planning and food production; and sales and marketing.

Prerequisites/Corequisites:

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

Provides an introduction to the management of food and beverage operations in a variety of environments, including hotels, restaurants and catering businesses. Introduces principles of revenue, profit and cost controls; employee recruiting and training; menu planning and food production; and sales and marketing.

(Grade Only)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:		Effective:		Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Upon successful completion of this course the student will be able to:

1. Summarize the types of income and expense found in a food service operation's budget.

2. Describe factors affecting the costs of food and beverages.

3. Describe the basic calculations involved in food costing and menu pricing.

4. Explain the reasons for taking an accurate inventory and monitoring food costs.

5. Describe the responsibilities of the management personnel of an independent restaurant, hotel, and catering  operation.

6. Describe the key employee positions of an independent restaurant, hotel, and catering operation and describe how each is recruited and trained.

7. Describe how a food service operation's menu reflects its concept and customer demographics.

8. Analyze the menu creation process of an independent restaurant, hotel, and catering operation.

9. Discuss marketing and advertising options for increasing a restaurant's visibility and sales.

Topics and Scope

I. Revenue, expense and profit

   A. Projecting sales and the factors that affect sales

   B. Budget: income and expense items

   C. Determining prior cost as a percentage of sales

   D. Factors that affect cost of food and labor

   E. Taking inventory

   F. Monitoring food costs

   G. Food costing and menu pricing calculations

II. Manager's duties and responsibilities

   A. Employee recruiting and training

   B. Supervision and leadership

   C. Customer relations

   D. Interface with owner or superior

III. Key culinary and service employee positions

   A. Duties

   B. Responsibilities

   C. Recruiting, training and employee retention

IV. Menu planning and food production

   A. Planning a menu according to demographics and market demand

   B. Menu creation process

       1. Product availability

       2. Food preparation

       3. Storage

       4. Labor quality and availability

   C. Food costing and menu pricing

V. Sales and marketing strategies

   A. Creating sales in-house

   B. Advertising and marketing the restaurant

Assignments:

Representative assignments:

1.  Write a 3 to 5 page review of a restaurant, identifying its concept, menu style, and customer demographics.

2.  Field trips to food service businesses (3 - 5), which occur during regular class hours.

3.  Browse the websites of the businesses scheduled for field trips prior to the visit.

4.  Write a 2 - 3 page synopsis of each of the businesses visited on field trips, addressing the topics of focus.

5.  Maintain a field notebook including printouts of websites and field trip synopses.

6.  Label types of income and expense on a sample food service operations budget.

7.  List the key employee positions in an independent restaurant, hotel, and catering operation and describe how each is recruited and trained.

8.  Write a 1-2 page analysis of a sample menu relating to product availability, preparation and storage, and availability and quality of labor.

9.  Field trip quizzes (3 - 5); final exam.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 30 - 50%
Field trip synopses; review; field notebook
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 20%
Menu analysis; employee list; income and expense exercises
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 30 - 50%
Completion, essay; short answer
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 20%
Attendance and participation

Representative Textbooks and Materials:

Instructor prepared materials

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