SRJC Course Outlines

5/25/2024 1:36:54 AMBMK 50 Course Outline as of Fall 1981

New Course (First Version)

Discipline and Nbr:  BMK 50Title:  MARKETING  
Full Title:  Marketing
Last Reviewed:9/24/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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Nature and functions of marketing; broad survey of flow of goods, types and functions of marketing institution, classes of goods, trade channels and social and economic implications.


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Survey of marketing concepts focusing on target market behavior & functions of marketing institutions.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1981Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The student will learn:
1.  how marketing influences business decisions;
2.  to appreciate the role of marketing concepts;
3.  a better understanding of marketing methods;
4.  how marketing can affect company profitability and image.

Topics and Scope
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1.  Marketing and the business environment.
2.  The marketing concept.
3.  Buyer behavior.
4.  The marketing process and organization.
5.  Marketing Information Systems and marketing research.
6.  Products including marketing characteristics, life cycles, innovations
   and product-market strategies.
7.  Distribution including roles of producers, wholesalers, and retailers,
   marketing channels and physical distribution.
8.  Promotion including strategy, personal selling and advertising.
9.  Pricing including decisions, objectives, policies, strategies, and
10.  Overall Marketing Strategy.

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Analysis of case studies.
Computer simulations for marketing decision making.
Written reports of contemporary issues.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
25 - 35%
Written homework, Essay exams
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
15 - 25%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
40 - 50%
Multiple choice
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%

Representative Textbooks and Materials:
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BASIC MARKETING, McCarthy & Perrault, Irwin Publishing Co.
CONTEMPORARY MARKETING, Boone & Kurtz, Dryden Press.

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