12/21/2024 9:59:45 PM	BMK 50 Course Outline as of Fall 1981	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  BMK 50	Title:  MARKETING
Full Title:  Marketing
Last Reviewed:9/24/2018

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		17 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Nature and functions of marketing; broad survey of flow of goods, types and functions of marketing institution, classes of goods, trade channels and social and economic implications.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description:

Survey of marketing concepts focusing on target market behavior & functions of marketing institutions.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

The student will learn:

1.  how marketing influences business decisions;

2.  to appreciate the role of marketing concepts;

3.  a better understanding of marketing methods;

4.  how marketing can affect company profitability and image.

Topics and Scope

1.  Marketing and the business environment.

2.  The marketing concept.

3.  Buyer behavior.

4.  The marketing process and organization.

5.  Marketing Information Systems and marketing research.

6.  Products including marketing characteristics, life cycles, innovations

   and product-market strategies.

7.  Distribution including roles of producers, wholesalers, and retailers,

   marketing channels and physical distribution.

8.  Promotion including strategy, personal selling and advertising.

9.  Pricing including decisions, objectives, policies, strategies, and

   procedures.

10.  Overall Marketing Strategy.

Assignments:

Analysis of case studies.

Computer simulations for marketing decision making.

Written reports of contemporary issues.

Examinations.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 25 - 35%
Written homework, Essay exams
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 15 - 25%
COMPUTER EXERCISES
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 40 - 50%
Multiple choice
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

BASIC MARKETING, McCarthy & Perrault, Irwin Publishing Co.

CONTEMPORARY MARKETING, Boone & Kurtz, Dryden Press.

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