1. Gain an overview of the art of typography and design aesthetics.
2. Explore the design of letterforms from basic strokes to finished art.
3. develop a visual understanding of the Roman alphabet: its basic form
4. Create original graphic compositions which explore the creative uses
of type and letterforms.
5. Develop an understanding of the principles of layout and design.
6. Practice problem solving skills and creative thinking (analytical and
intuitive) related to graphic design.
7. Become familiar with a wide range of typefaces: their physical form,
historic association, and personality.
8. Use a variety of traditional design tools and media to gain hand
skills and explore their creative/expressive potential.
9. Use the photocopy machine, light table, computer, laser printer and
other equipment for design work.
10. Become familiar with visual resources: books, magazines, and other
publications for the graphic design field.
11. Learn about the World Wide Web/Internet as a graphics and information
12. Gain an historical perspective of the important events, individuals
and art/design movements relative to typographic design.
13. Expercise the ability to make critical aesthetic judgements through
participation in class critiques.
14. Become familiar with the vocabulary and terms used by designers.
15. Define health and safety issues that could arise from the use of
artist's tools and materials.
16. Develop projects to build a design portfolio.
The primary intent of Art 51.3 is to lay the foundation for students
wishing to pursue the study of graphic design while continuing to
practice visual literacy and performance using a wide range of graphic
media. This includes:
1. The ability to understand the essential characteristics of type and
hand-formed letters and recognize their formal qualities.
2. Develop an understanding of visual communication concepts and
creative problem solving.
3. The practice of design principles and visual communication concepts
and creative problem solving.
4. The ability to make aesthetic decisions and judgements about these
elements in the development of visual compositions.
5. The ability to perform specific techniques to demonstrate these
elements (controlled freehand line drawings using pencil; mechanical
drawings using pencil and drafting tools; use technical pen and ink in
accurate renderings; use brush and paint to do finished artwork; use
cutting tools and mounting adhesives to precisely assemble presentations;
use photocopier to enlarge, reduce, and produce multi-color prints; use
computer, scanner, and laser printer to produce finished comprehensives).
6. The ability to intelligently use and care for the tools of Art 51.3
(Pencils, technical pen, T-square, triangle, drawing board, pens, brushes,
x-acto knife, scissors, inks, paints, markers, colored pencils, adhesives,
various boards and art papers.)
7. The ability to integrate new technology into the design process and
exploit its creatie potential (photocopier, computers, scanner, laser
The scope and sequence of the course will be presented as follows:
1. Through lectures concerning the concepts, elements and historical
precedents of art and design.
2. Through lecture/demonstrations of the proper use of materials and
3. Through student practice and demonstration of compositional, exp-
ressive and technical concepts.
4. Through evaluative one-on-one discussions with individual students.
5. Through group critique discussions and presentations of in-clas and
homework visual compositions.
Specific areas of study within Art 51.3 include:
1. Analyze and draw the essential strokes to form the anatomical
structure of letters.
2. Draw the basic proportions of the capital and the lowercase letters.
3. Study the positive and negative shapes of letters to understand
their formal qualities.
4. Review the history of the Roman alphabet and trace its development.
5. Study the letters of the alphabet and develop a new letter based on
6. Use traditional designer's tools to create finished artwork.
7. Review the formal qualities of Asian brush calligraphy and the cut
letterforms used by Matisse and others.
8. Experiment with various tools and media to develop expressive
9. Incorporate handmade letterforms in a poster to evoke the mood and
feeling of its content.
10. Study existing typeface designs and successful logotypes.
11. Investigate the use of letterforms in formal arrangements to learn
about design and composition.
12. Examine the influential 20th century art/design movements.
13. Make prints from moveable wood type.
14. Make color separations and develop a three color xerographic print.
15. Study the typographic layout of well designed books to better
understand the principles of good design.
16. Use the computer to layout the typographic elements of a book.
May include the following:
1. Practice the basic strokes necessary to construct the capital letters.
2. Draw the correct proportions of the capital and lowercase letters.
3. Draw the Roman letter forms derived from the Trajan column.
4. Create a composition using all the letters in the alphabet empha-
sizing their positive and negative form.
5. Design a new 27th letter for the alphabet.
6. Create a capital and lowercase version of the new letter based on
the Caslon 540 typeface.
7. Create expressive alphabets using experimental processes.
8. Design a poster or broadside incorporating expressive letterforms.
9. Create a logotype using existing type styles as the starting point.
10. Create a set of logottpes for three very different businesses.
11. Use wood type to create a grid-based composition inspired by the
De Stijl movement.
12. Combine type and images to create a multicolored print embracing the
spirit of Dada.
13. Create a typographic collage inspired by Cubism.
14. Design the cover and typographic page layout of a small book.
TypeFace Compendium, Max Hein, SRJC syllabus, 1996.
Typographic Design: Form and Communication, ´arter, Day and Meggs,
2nd ed., Van Nostrand Reinhold, 1995.
Type and Image, Philip B. Meggs, Van Nostrand Reinhold, 1989.