|6/1/2023 11:55:37 AM||
||New Course (First Version)
|Discipline and Nbr:
INTRO LAYOUT & FORM||
Introduction to Layout and Letterforms
|Units||Course Hours per Week|| ||Nbr of Weeks||Course Hours Total
|Maximum||3.00||Lecture Scheduled||3.00||17.5 max.||Lecture Scheduled||52.50
|Minimum||3.00||Lab Scheduled||0||17.5 min.||Lab Scheduled||0
| ||Contact DHR||0|| ||Contact DHR||0
| ||Contact Total||3.00|| ||Contact Total||52.50
| ||Non-contact DHR||0|| ||Non-contact DHR Total||0
Title 5 Category:
AA Degree Applicable
03 - May Be Taken for a Total of 3 Units
Also Listed As:
| ||Total Out of Class Hours: 105.00||Total Student Learning Hours: 157.50||
An introduction to the creative application of typography and lettering in various layout designs. Projects explore the aesthetic principles of using type and imagery for effective visual communication. A brief history of the alphabet, its basic form, and an overview of the rich variety of typefaces available to designers. Developing ideas from preliminary roughs to finished comps.
Art 3 or 7A or enrollment in the Applied Graphics Program.
Drawing and design skills
Limits on Enrollment:
Schedule of Classes Information
Intro to the creative application of typography & lettering in various layout designs. Projects explore the aesthetic principles of using type & imagery for effective visual communication. Brief history of the alphabet, its basic form & an overview of the rich variety of typefaces available to designers. Developing ideas from preliminary roughs to finished comps.
Prerequisites:Art 3 or 7A or enrollment in the Applied Graphics Program.
Recommended:Drawing and design skills
Limits on Enrollment:
Repeatability:03 - May Be Taken for a Total of 3 Units
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Certificate Applicable Course
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
|CSU GE:||Transfer Area|| ||Effective:||Inactive:
|IGETC:||Transfer Area|| ||Effective:||Inactive:
|CSU Transfer:||Transferable||Effective:||Fall 1981||Inactive:||Fall 2010
1. Develop a basic understanding of the Roman alphabet, its basic
proportions and form.
2. Create original designs that investigate various concepts of
typography and layout.
3. Gain an understanding and appreciation of good layout design
4. Become familiar with a wide range of typefaces and their distinctive
5. Use a variety of design tools and media to gain hand skills and an
understanding of how they can be employed effectively.
6. Develop basic design skills and the ability to think creatively.
7. Become familiar with visual resources, type specimen books, and
pubications used by designers.
8. Become familiar with drafting tools, photocopy machines, light
table, lucy, and other equipment used by designers.
Topics and Scope
During the course students will:
1. Draw the basic form of the Roman Alphabet and analyze the basic
proportion of capitals and lowercase letterforms.
2. Apply basic design principles to the layout and design of the printed
3. Through practice, develop a sensitivity to aesthetic concerns relating
to selecting typefaces, sizing, and placement in a variety of design
4. Learn the basics of grid design for layout and produce a variety of
designs which demonstrate the integration of graphic elements
(photographs, illustrations, rules, etc.) with display and text type.
5. Develop an understanding of the fundamental principles of
letterspacing, wordspacing, linespacing, and typographic composition
through the design of such items as announcements, brochures and
7. Learn to do preliminary roughs and then develop their ideas into
8. Study the history of printing and typography from Gutenburg to
9. Analyze the design of letterforms over the centuries and become
familiar with the major typefaces and designers - Jenson, Baskerville,
Caslon, Bodoni, Zapf, et al.
10. Study the dynamics of how we read and understand the principles
necessary for legibility and readability of type.
11. Study the mechanics of typography including the measuring systems,
spacing, and various processes used to set type.
12. through practice, learn how to fit copy into a specific space, choose
type fonts and calculate column width, depth, etc.
13. Analyze and select typefaces for a given situation based on their
appropriate flavor, weight, texture and aesthetic appeal.
14. Learn to use the computer to set type digitally and explore its
creative possibilities for the layout and design of the printed
1. Draw the basic proportions of the Roman Alphabet and analyze the
basic proportions of capitals and lowercase letterforms.
2. Design the 27th letter of the alphabet for the Caslon typeface.
3. Create an original expressive alphabet using ink and brush.
4. Create an original expressive alphabet using cut or torn paper.
5. Apply original letterforms to a broadside/poster design to
communicate a specific emotional mood or feeling.
6. Design a series of logotypes for 3 companies, each exploring 3
distinctively different typefaces.
7. Create a series of pencil roughs developing copy indication skills.
8. Render a full page layout as a pencil comp including a headline
and body text.
9. Working from a manuscript, do a character count and calculate layout
requirement for the text of a chapter of a book. Make thumbnail
roughs and one full size comp. Complete this exercise by typsetting
the layout on the Macintosh computer.
10. Explore the creative possibilities of making abstract designs from
repeated letterforms. Apply letter patterns to a finished
comprehensive in color. Format to explore a package design.
Methods of Evaluation/Basis of Grade.
Representative Textbooks and Materials:
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
0 - 0%
|This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
10 - 30%
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
10 - 30%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
0 - 0%
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
80 - 100%
|A PORTFOLIO OF COMPLETED WORK WILL BE MAJOR BASIS FOR COURSE GRADE. ATTENDANCE, EFFORT, GROWTH, AND CLASS PARTICIPATION||
TYPOGRAPHIC DESIGN: FORM & COMMUNICATION by Carter, Day, & Meggs.