SRJC Course Outlines

5/25/2024 12:21:38 AMBMG 85.6 Course Outline as of Fall 1997

Changed Course

Discipline and Nbr:  BMG 85.6Title:  SMALL BUS PROMOTION  
Full Title:  Small Business Promotion, Advertising, Sales
Last Reviewed:3/8/2010

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.00Lecture Scheduled3.006 max.Lecture Scheduled18.00
Minimum1.00Lab Scheduled01 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total18.00
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  36.00Total Student Learning Hours: 54.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 85F

Catalog Description:
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This course discusses why promoting a firm's products and services is a major factor in the success of a small business venture.  How do you go about promoting your small business?  Your customers and potential customers must know who you are and where you are.  You must develop a marketing program that will sell your products and services.


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Making your small business known. Marketing program development for the small firm's products & services.
(Grade or P/NP)

Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1983Inactive:Fall 2016
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The students will understand:
1.  the importance of identifying your market;
2.  the importance of advertising and sales promotion;
3.  the selling effort and its importance to the success of a small

Topics and Scope
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1.  Identifying your market.
2.  Advertising and sales promotion.
3.  The selling effort.
4.  Defining roles and goals in marketing.

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Written analysis of local newspaper ads.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
50 - 60%
Written homework, Reading reports, Lab reports, Essay exams, DEVELOP AND ANALYSIS OF ADS
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 30%
Homework problems, Field work, Lab reports, AD WORK
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 30%
Class performances, Field work, AD WORK
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%

Representative Textbooks and Materials:
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SMALL BUSINESS MANAGEMENT, Nicholas C. Siropolis, Houghton/Mifflin,
5th Edition, 1994.

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