4/26/2024 1:07:31 PM	BMG 85.6 Course Outline as of Fall 1997	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  BMG 85.6	Title:  SMALL BUS PROMOTION
Full Title:  Small Business Promotion, Advertising, Sales
Last Reviewed:3/8/2010

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	1.00	Lecture Scheduled	3.00		6 max.	Lecture Scheduled	18.00
Minimum	1.00	Lab Scheduled	0		1 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	18.00
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  36.00

Total Student Learning Hours: 54.00

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 85F

Catalog Description:

This course discusses why promoting a firm's products and services is a major factor in the success of a small business venture.  How do you go about promoting your small business?  Your customers and potential customers must know who you are and where you are.  You must develop a marketing program that will sell your products and services.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description:

Making your small business known. Marketing program development for the small firm's products & services.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1983	Inactive:	Fall 2016
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

The students will understand:

1.  the importance of identifying your market;

2.  the importance of advertising and sales promotion;

3.  the selling effort and its importance to the success of a small

   business.

Topics and Scope

1.  Identifying your market.

2.  Advertising and sales promotion.

3.  The selling effort.

4.  Defining roles and goals in marketing.

Assignments:

Written analysis of local newspaper ads.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 50 - 60%
Written homework, Reading reports, Lab reports, Essay exams, DEVELOP AND ANALYSIS OF ADS
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 30%
Homework problems, Field work, Lab reports, AD WORK
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 10 - 30%
Class performances, Field work, AD WORK
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 10%
ATTENDANCE

Representative Textbooks and Materials:

SMALL BUSINESS MANAGEMENT, Nicholas C. Siropolis, Houghton/Mifflin,

5th Edition, 1994.

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