1. History of type and printing.
2. Anatomy of letterforms. Classifications of type, fonts and families.
3. Desktop publishing on the Mac and PC. Font technology.
4. Points and picas, measuring and spec'ing.
5. Type arrangements and terminology. Type spacing: tracking, kerning,
linespacing, letterspacing, wordspacing. Refinements: widows,
orphans, rivers, type color.
6. Design principles, layout techniques. Designing for text and
headlines. Condensed, expanded and display type.
7. Concord/Contrast. Mixing and selecting type.
8. Readability/Legibility. Designing for maximum effectiveness;
9. Concept to completion: putting together a graphics project.
10. Typographical details: headlines, subheads, pull quotes, captions,
line breaks and hyphenation. Grid theory.
11. Advertising design: from the desktop to the market.
12. Service bureaus: preparing files for high quality output.
13. Typographical refinements: Expert sets, Multiple master fonts, Small
caps, Oldstyle figures, Ligatures.
14. Punctuation: correct usage, hanging punctuation, punctuation style
15. Special effects. Alternative characters, initial caps, ornaments,
dingbats and picture fonts.
16. Proofreading and correcting copy.
17. Quality: avoiding the pitfalls of amateur publishing.
18. Trends in Type.
Beyond the Mac is Not a Typewriter, by Robin Williams, Peachpit Press 1996
Beyond the PC is Not a Typewriter, by Robin Williams, Peachpit Press 1996