SRJC Course Outlines

3/28/2024 5:30:01 PMAG 277 Course Outline as of Fall 1981

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  AG 277Title:  WINE MARKETING FUND  
Full Title:  Wine Marketing Fundamentals
Last Reviewed:4/19/2004

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
Untitled document
Practical approach to marketing wine, from production planning, marketing channels, marketing methods and techniques, marketing strategy, sales disciplines, effective public relations.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Practical approach to marketing wine: planning, channels, methods, techniques, strategy & effective public relations.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100A or ENGL 100.
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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DEVELOP MARKETING STRATEGIES FOR SMALL WINERIES
LEARN VALUE OF LABEL DESIGN
UNDERSTAND BATF AND ABC LAWS FOR WINE
DEVELOP MARKETING PROGRAM FOR SMALL WINERY
LEARN SALES DISCIPLINES
ANALYZE CURRENT MARKETING TRENDS
LEARN COSTS OF MARKETING
DEVELOP SKILLS TO SELL WINE TO RESTAURANTS, SMALL RETAILERS
UNDERSTAND THREE TIER MARKETING PROGRAM
UNDERSTAND EXPORTING WINE METHODS
ANALYZE FOREIGN LAWS AND THEIR EFFECT IN THE US
DEVELOP SKILLS TO PROPERLY TASTE WINE
LEARN HOW TO DEVELOP RESTAURANT WINE LISTS

Topics and Scope
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  1.  Introduction.
        The need for wine marketing; Competition and statistics;
        Establishing objectives.
 2.  Knowing your market areas - In state, Out of state, Overseas.
        The wholesale distributor; The wine broker
 3.  Measuring effectiveness of the marketing plan.
        Your direction and goals; Meeting the goals
 4.  Your personal sales approach - Know your product.
        Sales discipline; sales techniques; closing the sale; standards
        of performance
 5.  Meeting competition with public relations.
        Personal involvement; Client information (flyers, letters, etc);
        The media; Wine tasting uses and abuses; Professional wine
        judging
 6.  Merchandising the product - The package and selling aids.
        The label - appearance and information; The silent saleman;
        Point-of-Sales materials; Incentives - when and how; Problem
        merchandise
 7.  Market Resources.
        Using consultants; Peer contacts; Trade media; Continuing
        education; Government
 8.  Overcoming Obstacles.
        The buyer/seller; Cash flow; Winery cost factors and inherent
        problems; Surplus wines, discontinued items.

Assignments:
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  Sell wine as a school project and design labels and PDS material.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 20%
Written homework, Reading reports, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 20%
Field work, Lab reports, Quizzes, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 20%
Class performances, Field work
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 30%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
ATTENDANCE


Representative Textbooks and Materials:

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