12/21/2024 4:38:20 AM	AGBUS 61 Course Outline as of Fall 2004	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  AGBUS 61	Title:  AGRICULTURAL MARKETING
Full Title:  Agricultural Marketing
Last Reviewed:9/24/2018

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		17.5 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:  WINE 61
Formerly:  AG 74

Catalog Description:

Survey of marketing aspects of the agriculture industry.  An overview of the structure and institutional aspects of the marketing system including global agricultural markets.  Industry studies of the marketing of selected locally grown commodities will be made.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description:

Survey of marketing aspects of the agricultural industry.  An overview of the structure and institutional aspects of the marketing system including global agricultural markets.  Industry studies of the marketing of selected locally grown commodities will be made.

(Grade Only)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

The student will:

1.  Define the functions of marketing, where and how they are performed.

2.  Identify general problems in the marketing system.

3.  Identify problems of specific commodities in local area.

4.  Discuss and diagram how to use marketing channels in our area.

5.  Identify current trends in marketing.

6.  Define the role of government in agricultural marketing.

7.  Define the role of marketing cooperatives.

8.  Define risk and develop plans for reducing risk.

9.  Identify the marketing alternatives available to individual firms.

10. Collect and analyze marketing information.

11. Identify and design a marketing strategy for a specific commodity.

12. Chart and interpret market information.

13. Analyze market structure of specific agricultural commodities of local

   region.

Topics and Scope

1.  The Framework of Agricultural Markets

   a. Food marketing

   b. Analyzing marketing performance

   c. Agricultural production and marketing

2.  Food Markets and Institutions

   a. Food consumption and marketing

   b. Food processing and manufacturing

   c. Food wholesaling and retailing

3.  Prices and Marketing Costs

   a. Price analysis

   b. Competition in food markets

   c. The behavior of farm prices

   d. Food marketing costs

4.  Functional and Organizational Issues

   a. Organization of food markets

   b. Cooperatives in the food industry

   c. Market power and bargaining associations

   d. Market information

   e. Standardization and grading

   f. Transportation

   g. Storage

5.  Government and Food Marketing

   a. Price, income, and marketing programs

   b. Forward contracting

   c. Price risk management

6.  Specific Commodity Marketing

   a. Overview of U.S. production

   b. Overview of California market

   c. Overview U.S. market

   d. Overview of global market

   e. Implications

Assignments:

Problem sets, curriculum assignment, term paper.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 20 - 25%
Written homework, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 15 - 20%
Homework problems, Quizzes, Exams
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 15 - 20%
Class performances
Exams: All forms of formal testing, other than skill performance exams.		Exams 30 - 40%
Multiple choice, True/false, Matching items, Completion
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

MARKETING OF AGRICULTURAL PRODUCTS; by Richard L. Kohls and Joseph N. Uhl,

8th ed., 1998.

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