SRJC Course Outlines

5/25/2024 12:17:29 AMBMK 54 Course Outline as of Fall 1997

Changed Course

Discipline and Nbr:  BMK 54Title:  ADVERTISING  
Full Title:  Advertising
Last Reviewed:8/28/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled017.5 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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Principles and techniques of advertising as applied to national media. Psychology of advertising, consumer behavior, market research, preparation of copy, selection of media, testing effectiveness and organization for efficient use by management.


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Principles & techniques of advertising with special attention given to national media.
(Grade Only)

Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:TransferableEffective:Fall 1981Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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To provide an understanding of the advertising industry:
1.  from a marketing plan point of view;
2.  from hands on experience;
3.  from a problem solving situation.

Topics and Scope
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Provide an understanding of the marketing process.  The role of
advertising, the task of advertising, key marketing concepts, the various
types of advertising agencies, how the agency functions, an understanding
of various departments within an agency and how they relate to the
execution of an advertising program.  The need to understand and develop
research in order to better both client and agency spending and targeting.

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Develop a marketing plan on a given product.
Develop an advertising program based on the above marketing plan.
Develop raw research information.
Chapter reading and outside readings.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
40 - 60%
Written homework, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 30%
Field work
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 20%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
1 - 10%

Representative Textbooks and Materials:
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ADVERTISING, Kenneth E. Runyon, 3rd Edition.

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