| 4/26/2024 9:30:21 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
MEDIA 4 | Title:
INTRO/MASS COMMUNICATION |
|
| Full Title:
Introduction to Mass Communication |
| Last Reviewed:1/28/2019 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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The public arts and the individual in relation to broadcasting, advertising and popular culture - how media of mass communication works.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for Engl 1A or equivalent.
Limits on Enrollment:
Schedule of Classes Information
Description:
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The public arts & the individual in relation to broadcasting, advertising and popular culture--how media of mass communication works.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for Engl 1A or equivalent.
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | Fall 1981
| Inactive: | |
| Area: | E
| Humanities
|
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| | C1 | Arts | Fall 1981 | |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| | 3A | Arts | Fall 1981 | |
| |
| CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | |
| |
| UC Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | |
| |
| C-ID: |
| CID Descriptor: JOUR 100 | Introduction to Mass Communications | SRJC Equivalent Course(s): MEDIA4 |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The students will:
1. Record an awareness of inter and mass communication theory.
2. Analyze the different media of mass communication, their historical
development and its attendant economic, social and aesthetic impact
on culture.
3. Demonstrate the ability to critically analyze the ways in which
mass communication media have influenced mass consciousness.
4. Gather, identify and interpret mass media overt and covert messages.
5. Synthesize all course-related material in an effort to develop
strategies which enable the student to integrate media into their
daily lives.
Topics and Scope
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1. General introduction to the mass media.
A. The theory of mass communication.
1. the process of communication
2. technology and communication
B. The history of mass communication.
1. print as the first mechanical mass medium
2. the language of photography
3. electronic communication
C. The effects of mass communication.
1. the social effects of the media
2. the aesthetic effects of the media
2. Radio and television.
A. Radio.
1. history of radio
2. the unrealized potential of radio drama
3. advertising and radio
4. news and radio
5. education and radio
6. government and radio
7. radio production techniques
B. Television.
1. history of television
2. television drama
3. film and television
4. advertising and television
5. news and the TV photo-essay
6. education and television
C. Related media.
1. popular music as communication
2. mass media and urban existence
Assignments:
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In addition to four in-class, scheduled hour exams, students are
required to complete a series, of two-to-five page writing assignments.
1. A 3 to 5 page assignment demonstrating understanding and application
of mass communication theory to print advertisements.
2. A 3 ot 5 page assignment critically analyzing persuasive techniques
in television advertisements.
3. A 3 to 5 page assignment demonstrating awareness of mass communication
theory related to the process of political campaigning via the media.
4. A 3 to 5 page assignment analyzing the underlying cultural mythology
of a secular icon of contemporary American culture.
5. Cover to cover reading of the required textbook.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
80 - 85% |
| Written homework, Essay exams, Term papers | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
0 - 0% |
| None | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
15 - 20% |
| CLASS PARTICIPATION AND ATTENDANCE. | |
Representative Textbooks and Materials:
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THE IMAGE, Daniel Boorstin,Random House (paperback), 1992.
MEN, MEDIA & MASCULINITY, Ed LaFrance, Kendall-Hunt, 1995.
MEDIA IMPACT, Shirley Biagi, International Thomson, 4th ed., 1999.
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