SRJC Course Outlines

10/31/2020 12:21:26 PMMEDIA 4 Course Outline as of Fall 2000

Changed Course

Discipline and Nbr:  MEDIA 4Title:  INTRO/MASS COMMUNICATION  
Full Title:  Introduction to Mass Communication
Last Reviewed:1/28/2019

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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The public arts and the individual in relation to broadcasting, advertising and popular culture - how media of mass communication works.


Recommended Preparation:
Eligibility for Engl 1A or equivalent.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
The public arts & the individual in relation to broadcasting, advertising and popular culture--how media of mass communication works.
(Grade or P/NP)

Recommended:Eligibility for Engl 1A or equivalent.
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Fall 1981
CSU GE:Transfer Area Effective:Inactive:
 C1ArtsFall 1981
IGETC:Transfer Area Effective:Inactive:
 3AArtsFall 1981
CSU Transfer:TransferableEffective:Fall 1981Inactive:
UC Transfer:TransferableEffective:Fall 1981Inactive:
 CID Descriptor: JOUR 100 Introduction to Mass Communications SRJC Equivalent Course(s): MEDIA4

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
Upon completion of the course, students will be able to:
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The students will:
1.  Record an awareness of inter and mass communication theory.
2.  Analyze the different media of mass communication, their historical
   development and its attendant economic, social and aesthetic impact
   on culture.
3.  Demonstrate the ability to critically analyze the ways in which
   mass communication media have influenced mass consciousness.
4.  Gather, identify and interpret mass media overt and covert messages.
5.  Synthesize all course-related material in an effort to develop
   strategies which enable the student to integrate media into their
   daily lives.

Topics and Scope
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1.  General introduction to the mass media.
     A. The theory of mass communication.
          1. the process of communication
          2. technology and communication
     B. The history of mass communication.
          1. print as the first mechanical mass medium
          2. the language of photography
          3. electronic communication
     C. The effects of mass communication.
          1. the social effects of the media
          2. the aesthetic effects of the media
2.  Radio and television.
     A. Radio.
          1. history of radio
          2. the unrealized potential of radio drama
          3. advertising and radio
          4. news and radio
          5. education and radio
          6. government and radio
          7. radio production techniques
     B. Television.
          1. history of television
          2. television drama
          3. film and television
          4. advertising and television
          5. news and the TV photo-essay
          6. education and television
     C. Related media.
          1. popular music as communication
          2. mass media and urban existence

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In addition to four in-class, scheduled hour exams, students are
required to complete a series, of two-to-five page writing assignments.
1.  A 3 to 5 page assignment demonstrating understanding and application
   of mass communication theory to print advertisements.
2.  A 3 ot 5 page assignment critically analyzing persuasive techniques
   in television advertisements.
3.  A 3 to 5 page assignment demonstrating awareness of mass communication
   theory related to the process of political campaigning via the media.
4.  A 3 to 5 page assignment analyzing the underlying cultural mythology
   of a secular icon of contemporary American culture.
5.  Cover to cover reading of the required textbook.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
80 - 85%
Written homework, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
15 - 20%

Representative Textbooks and Materials:
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THE IMAGE, Daniel Boorstin,Random House (paperback), 1992.
MEN, MEDIA & MASCULINITY, Ed LaFrance, Kendall-Hunt, 1995.
MEDIA IMPACT, Shirley Biagi, International Thomson, 4th ed., 1999.

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