12/21/2024 8:18:23 AM	APGR 51D Course Outline as of Fall 2002	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  APGR 51D	Title:  ADV GR DSGN & PROD FDMTL
Full Title:  Advanced Graphic Design & Production Fundamentals
Last Reviewed:3/4/2002

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	2.50		17.5 max.	Lecture Scheduled	43.75
Minimum	3.00	Lab Scheduled	1.50		17.5 min.	Lab Scheduled	26.25
		Contact DHR	0			Contact DHR	0
		Contact Total	4.00			Contact Total	70.00
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  87.50

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  APGR 53B

Catalog Description:

Theory and practice of graphic design in a project oriented atmosphere. Students will learn to apply the design process, advanced typography skills, digital imaging and production to practical design projects for print & web.

Prerequisites/Corequisites:
Course Completion of APGR 51C ( or APGR 53A)

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

Practical survey of graphic design emphasizing hands-on skills development in a project oriented atmosphere.

(Grade Only)
Prerequisites:Course Completion of APGR 51C ( or APGR 53A)
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:	Spring 2011
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

The students will:

1.  Evaluate book and catalog designs for effectiveness and appeal.

2.  Produce effective layouts exhibiting provocative imagery, thoughtful

   typography, and readability and legibility.

3.  Create professional mock-ups for book jackets and catalog covers using

   digital media.

4.  Produce catalog and book projects or posters utilizing professional

   production techniques by specifying spot color, 4-color process,

   building tint combos, and separating files correctly.

5.  Create print design projects in a team environment.

6.  Effectively work in a team to brainstorm, design, and produce

   professional quality pieces from concept through offset printing.

7.  Demonstrate good oral and comprehensive presentation skills.

8.  Develop design solutions for projects by applying strategic and

   conceptual thinking.

9.  Develop concepts for visual design projects utilizing advertising and

   marketing strategies.

Topics and Scope

1.  Introduction to advanced graphic design & production fundamentals

2.  Using strategic thinking to develop effective concepts.

3.  Marketing concerns in the publishing industry & developing effective

   concepts

4.  Creating effective book jackets

5.  Printing concerns of duotones

6.  Building good mockups for book covers

7.  Marketing concerns in the publishing industry

8.  Introduction to the catalog cover project

9.  Creating effective catalog covers

10. Printing concerns of web graphics.

11. Creating effective mockups for catalog covers

12. Marketing and catalog covers

13. Introduction to final project

14. Brainstorming

15. Designing invitations

16. Secrets of Design - depth

17. Secrets of design - literacy

18. Planning and delivering presentations

Assignments:

1. Book jacket

2. Catalog/magazine cover or poster

3. Group multimedia project and presentation

4. Book review

5. Case study - corporate logo

6. Case study - pepper sauce label

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 50%
PROJECTS
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 40 - 50%
Class performances, PROJECTS
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 10 - 30%
PORTFOLIO AND GROUP PRESENTATION, GROUP PARTICIPATION

Representative Textbooks and Materials:

Instructor prepared materials.

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