11/21/2024 2:39:34 AM	MUSC 70B Course Outline as of Fall 2021	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  MUSC 70B	Title:  MUSIC INDUSTRY 2
Full Title:  Music Industry 2: Marketing & Distribution
Last Reviewed:3/8/2021

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	2.00		17.5 max.	Lecture Scheduled	35.00
Minimum	3.00	Lab Scheduled	3.00		6 min.	Lab Scheduled	52.50
		Contact DHR	0			Contact DHR	0
		Contact Total	5.00			Contact Total	87.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  70.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

This course offers a broad look at the music industry in a real-world setting through collaborative learning. Students will work in teams called "base groups" to accomplish various duties associated with the operation of an independent record label. Topics include music publishing, distribution, music marketing, live shows, and data analysis as they pertain to creating and selling a recorded music product.

Prerequisites/Corequisites:
Course Completion of MUSC 70A

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

This course offers a broad look at the music industry in a real-world setting through collaborative learning. Students will work in teams called "base groups" to accomplish various duties associated with the operation of an independent record label. Topics include music publishing, distribution, music marketing, live shows, and data analysis as they pertain to creating and selling a recorded music product.

(Grade Only)
Prerequisites:Course Completion of MUSC 70A
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2021	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:
CID Descriptor: CMUS 140X	Music Business	SRJC Equivalent Course(s): MUSC70A AND MUSC70B

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1. Describe the fundamental aspects of a recorded music business with proper consideration of marketing, publishing, and distribution.

2. Create a strategy for producing and distributing a musical product using standard record industry practices, data analysis, and creative approaches to promotion in the modern recorded music industry.

 

Objectives:

At the conclusion of this course, the student should be able to:

1. Explain the components of music publishing and music publishing libraries.

2. Create strategies for and describe the best practices of successful marketing campaigns in a

    music industry context.

3. Acquire, analyze, and apply data within a music industry context to evaluate evolving revenue

    streams and improve music marketing strategies.

4. Explain recorded music industry commerce including digital distribution, physical sales,

    royalty accounting, other potential income sources, and the components required to run a

    profitable business within the music industry.

5. Demonstrate professionalism and effective interpersonal communication in a music industry

    setting.

Topics and Scope

(Topics are taught as integrated lecture/lab)

I. Creating a Marketing Plan

    A. Branding

    B. Defining your audience

    C. Defining your goals

II. Advertising

    A. Traditional, radio and print

    B. Direct-to-fan and social media

    C. Promotions

    D. Playlisting

    E. Hashtags

    F. Creating an Electronic Press Kit (EPK)

III. Distribution

    A. Physical considerations

    B. Digital considerations

    C. Choosing a distributor

    D. Universal Product Code (UPC) and International Standard Recoding Code (ISRC)

IV. Income Sources

    A. Physical

    B. Streaming

    C. Content ID Systems

    D. Global revenue sources

    E. Other revenue sources

V. Royalty Accounting

VI. Data Tracking

    A. Traditional physical sales tracking (Soundscan)

    B. Sales tracking in the digital era

    C. Audience demographic tracking

    D. How to chart

VII. Publishing

    A. Splits

    B. Songwriter vs. publisher royalties

    C. Income Sources

         1. Mechanical licenses

         2. Synch Licenses

         3. Performance royalties

    D. Performance Rights Organizations

    E. Sound Exchange

    F. Harry Fox Agency

    G. Publishing administration

VIII. Music Library Management

    A. Creating alternate song versions

    B. Advanced metadata tagging

IX. Live Shows

    A. The record release

    B. Concert promotion

    C. Artist contracts/riders

    D. Venue contracts

Assignments:

(Lecture):

1. Readings (10-20 pages per week) from the text, handouts, and/or online sources

2. Viewing videos and/or trainings from online sources (as needed)

3. Short written assignments based on readings (such as responses, short essay questions, or quiz

    questions)

4. Quizzes (2-4) on course topics (multiple choice/short answer/essay as needed)

 

(Lab):

1. Identify 2-4 individual and/or group objectives.

2. In-class group work and completion of assigned base group duties

3. Oral presentation of music marketing plan.

4. Evaluation of success at individual and/or group objectives

5. Final oral presentation and written report from each base group

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 25 - 30%
Written assignments, identification of objectives, final group report
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 30 - 35%
Marketing plan presentation, assessment of objectives, final group presentation
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 15 - 20%
Quizzes
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 25 - 30%
Attendance, group participation, professionalism and teamwork

Representative Textbooks and Materials:

All You Need to Know About the Music Business. 10th ed. Passman, Donald. Simon & Schuster. 2019.

 

How to Make it in the New Music Business. 2nd ed. Herstand, Ari. Liveright. 2019.

 

Instructor prepared materials.

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