12/26/2024 3:57:17 AM |
| Inactive Course |
CATALOG INFORMATION
|
Discipline and Nbr:
FLORS 95 | Title:
FLOWER SHOP SALES & SER |
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Full Title:
Retail Flower Shop Sales and Service |
Last Reviewed:4/2/2012 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
Minimum | 1.50 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 1.50 | | Contact Total | 26.25 |
|
| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Appropriate utilization of customer sales and service practices relative to the retail floral industry.
Prerequisites/Corequisites:
Recommended Preparation:
Course Completion of FLOR 83B ( or FLORS 83B)
Limits on Enrollment:
Schedule of Classes Information
Description:
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Appropriate utilization of customer sales and service practices relative to the retail floral industry.
(Grade or P/NP)
Prerequisites:
Recommended:Course Completion of FLOR 83B ( or FLORS 83B)
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | | Effective: | | Inactive: | |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of this course, students will be able to:
1. Summarize sales and customer service issues specific to the floral industry.
2. Employ effective communication skills when dealing with customers.
3. Analyze the psychology of marketing and sales and apply principles to reinforcing customer choices.
4. Present a professional image through dress and demeanor.
Topics and Scope
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I. Introduction to Retail Flower Shop Sales
A. Industry specific issues
B. Product knowledge
C. Opening and closing a sale
D. Professionalism
1. Dress
2. Demeanor
E. Customer personalities and how to deal with them
II. Communications and Listening
A. Translating the customer needs and wants into a floral arrangement
B. Information gathering for accurate order taking and delivery
C. Empathy for customer emotions
1. Weddings
2. Funerals
3. Illness
4. Other special occasions and situations
III. Marketing Psychology
A. Price barriers
B. Buying trends
C. Reinforcing customer choices
Assignments:
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1. 2-3 written anlalysis and response papers to client case studies related to different client needs and emotional situations (2-3 pages each)
2. Research of strategies and techniques for varioius sales situations; 2-3 role-plays
3. Reading, 5-10 pages per week.
4. Quizzes, 1-2
5. Final exam.
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 10 - 15% |
Written case studies | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 30 - 50% |
Preparation for role play sales scenarios | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 15 - 25% |
Role-plays | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 10 - 25% |
Quizzes and final exam: multiple choice, short answer | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 10 - 20% |
Attendance and participation | |
Representative Textbooks and Materials:
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Instructor prepared materials.
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