| 4/25/2024 2:10:25 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
ESHIP 101 | Title:
INNOVATION |
|
| Full Title:
Innovation |
| Last Reviewed:11/27/2023 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Students will evaluate the entrepreneurial skills, tools, and techniques to support brainstorming and creativity. They will also assess the methodology behind the inception and growth of ideas, concepts, innovations. Additionally, students will apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.
Prerequisites/Corequisites:
Recommended Preparation:
Course Eligibility for BMG 53 OR Course Eligibility for BGN 100
Limits on Enrollment:
Schedule of Classes Information
Description:
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Students will evaluate the entrepreneurial skills, tools, and techniques to support brainstorming and creativity. They will also assess the methodology behind the inception and growth of ideas, concepts, innovations. Additionally, students will apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.
(Grade Only)
Prerequisites:
Recommended:Course Eligibility for BMG 53 OR Course Eligibility for BGN 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
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| CSU Transfer: | | Effective: | | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Survey and discuss the various forms and types of creativity and innovations such as ideas, ventures, organizations, and social and cultural movements.
2. Describe the roots, keys, and sources of creative and innovative business concepts.
3. Identify the forces behind successful innovations.
Objectives:
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At the conclusion of this course, the student should be able to:
1. Demonstrate how to apply creativity and design thinking in developing innovations both as an individual and as part of a team.
2. Describe how innovation is essentially a creative problem-solving capability that can be and is applied to a wide variety of opportunities and challenges.
3. Be able to distinguish between different types of innovation, and when technology is a facilitator of innovation rather than the end product of innovation.
4. Discuss the role of business models in the innovation process, the fundamental elements of a business model and their interrelationship, and the keys to successful business model innovation.
5. Analyze the commercial potential of creative ideas.
Topics and Scope
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I. Defining Innovation
A. Types
B. Sources
C. Technology
II. Creativity and the Innovation Process
A. The innovation engine
B. Fostering creativity/creative cultures
C. Identification of drivers
III. Blue Ocean Strategy
A. Exploring new market opportunities and customers
B. Reshaping market boundaries and value propositions
IV. Design Thinking
A. Customer-centered design
B. Determining design constraints and requirements
C. Empathy maps
V. Value Proposition Design
A. Customer profile
B. Value map
C. Value proposition canvas
D. Social influences
VI. Ideation and Evaluation
A. Ideation techniques
B. Problem-solution fit
C. Testing and evaluation alternatives
VII. Assessing Commercial Viability
A. Business model design
B. Operational and financial considerations
Assignments:
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1. Reading (20-40 pages per week)
2. Written creativity exercises (3-5)
3. Semester-long innovation project (e.g. written paper, business model, oral presentation)
4. Project presentations (4-6)
5. Final individual reflection
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
40 - 60% |
| Creativity exercises; innovation project; final individual reflection | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 30% |
| Innovation project | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
20 - 30% |
| Project presentations | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 10% |
| Participation | |
Representative Textbooks and Materials:
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Blue Ocean Strategy. Kim, Chan and Mauborgne, Renee. HBR Press. 2015 (classic)
Value Proposition Design. Osterwalden, Alexander. Wiley. 2014 (classic)
InGenius. Seelig, Tina. Harper One. 2012 (classic)
Instructor prepared materials
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